“LinkedIn is one of the most effective platforms for expanding your reach and improving your business results,” reports a June 2015 article on SocialMediaExplorer.com.
With 364 million members globally (around one-third of those in the U.S.), LinkedIn is living up to its claim to be the largest professional network. And it’s not only for job-seekers. Recent developments are expanding its reach as a networking and business development tool for businesses of all sizes.
Businesses of all sizes have a valuable resource right at hand for improving the success rate of their products and services — yet many often never tap into it. What is it? Customer feedback.
Recently, Website Magazine featured an article by Kevin Dunne entitled, “Check Your Ego: How to Avoid Killing Customer Feedback,” which addresses the importance of hearing from and listening to your customers.
“To succeed in a fast-paced world with increasing customer expectations, development teams need agility. Agility means adapting product to customer, and that agility can only come from visibility into what the customer really wants,” writes Dunne.
Now is a good time to take a serious look at marketing with Pinterest – if you’re not one of the 500,000 or more businesses already doing so. Later this month, Pinterest will introduce “Buy it” pins – available for direct sales by businesses using Shopify or Demandware for online commerce.
Initial “Buy it” pins, expected at the end of June, will operate on iPhone and iPad. Later phases of the roll-out are planned for Android and desktop shoppers.
For businesses, this new development adds to the already popular appeal of Pinterest.
Is your website designed with your customers in mind?
In his book The Invisible Computer, Donald A. Norman writes: “Quality only comes about by continual focus on, and attention to, the people who matter: customers.”
Norman, an advocate of designing products based on the needs and wants of the end-users, is credited with coining the term “user experience.” Now a buzzword in web design circles (and others), it has its own acronym: UX.
Custom design or template? When creating a website, it’s one of the most fundamental decisions to make. Both options are valid, so how do you decide?
Compare this to another fundamental choice: how to make a dinner entree. Will you make your own creation from scratch or follow a recipe?
Have you typed a term into Google search on your phone recently? If so, you’re in good company – as some estimates say more than six out of every 10 Google searches are mobile. If you’ve been in the six or seven, did you find what you were looking for? Did your search results provide a link to a relevant, mobile-friendly site, one that could be viewed easily on your phone?
Google wants to ensure its mobile users are getting “friendly” results. Consequently, in 10 days the company will institute a significant change in how it ranks pages in mobile searches.
The Life Coach Radio Network featured an interview with Daniel Trimpey, CEO of Page Progressive, on Wednesday, April 8. The network host, Divya Parekh, CEO of The DP Group, interviewed Daniel live on internet radio, followed by a question-and-answer session with listeners.
