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  1. 8 Best Business Practices for the New Facebook News Feeds

    Here are eight ways to get more mileage as a business from the new Facebook news feeds:

    1. Publish more visual content. Incorporate a photo or video into your posts to garner more pick up in the types of news feeds your fans are choosing. (Some may opt for a news feed of images and exclude ‘text only’ posts.)
    2. Plan photo-focused ads. Pair strong, persuasive copy with an engaging photo in your ads. (Avoid using ‘random,’ uninteresting photos.)
    3. Keep your copy short. With the emphasis on photos, Facebook has changed how it displays captions. They no longer appear below the photos but overlay them in the news feeds. Keep your copy brief, informative and engaging. Use a call to action to engage your fans.

  2. Make it Visual for Facebook’s New Update

    Facebook’s latest revisions give greater emphasis to visual content in news feeds, provide users more feed filtering options, and create consistency across computer, tablet and mobile access devices. Knowing how and why this social media platform is changing can help you make the most of it for your business.

  3. Diamond Contracting – Construction Company Website

    Commercial builders and contractors are an integral part of a region’s economy. Thanks to their work, many other people find jobs-some due to being employed as part of the construction process and others after the location is completed. Recently, Page Progressive has joined website building with brick and mortar construction. Rather than wielding cranes, hammers and skill saws, we employed graphic designers, marketing and web knowledge to build a website for Diamond Contracting, Inc.

    Since 1991, Diamond Contracting, Inc. has been specializing in commercial contracting. They are known for being a highly skilled team, led by Mike Swanson, Andy Ward and Bryan Wolfe, that understands the value of bringing strong work ethics to each job. This dedication to detail and to their clients is reflected when one sees the finished building or up-fit. As commercial contractors, they are able to design, build, renovate or up-fit a retail location, warehouse, sales center or sports facility to meet your needs. Not sure what changes are actually needed at your location? No problem! Diamond Contracting, Inc. offers site analysis, value engineering and building system integration.

  4. Optimize Your Website for a Better User Experience

    Regardless of how wonderful your website is, how much information your site contains or how many landing pages you have, if your website is not designed for an optimal user experience, then people will not spend much time there. As a website and business owner, you don’t want to lose customers because your website was inefficient.

  5. 10 Web Trends for 2013

    “The more elaborate our means of communication, the less we communicate.” Joseph Priestly

    Methods of communicating are constantly changing –  especially when it comes to Web design and mobile devices. As a result of these frequent changes, it is the smart Web marketer and designer who keeps up with not just the communication devices but the design elements that are used on them. After all, communication only communicates if it is useable and understood. To help you be up to speed with communicating with your Web customers here are 10 of the latest Web trends.

  6. MailChimp Huge Update Feb 18

    If you use Mailchimp for managing your email lists, then you may want to check out this notice from them. More than likely this will not affect you but it’s still a good idea to make sure any integrations your website or social media has tied into MailChimp still works after February 18th.

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    Here’s their notice:

  7. Beware Underhanded Marketing Practices

    blackhatThere are a lot of companies out there offering internet marketing, but just like any industry, there are best practices that are lost on the consumer. Below are some warning signs when working with an internet marketing company:

    1. Guaranteeing the #1 spot on Google. This cannot be done as no one controls Google’s algorithm. A company that promises the top spot is either using unethical SEO measures or  ranking you for a long keyphrase with very little competition in order to trick you into “amazing” results.
    2. Requiring a one-year contract, often with a multitude of restrictions and references to proprietary information if you ask for more information about what work is really being done on a monthly basis.
    3. Having a contract that is unclear about how and what they are doing to promote your business. Like any contract, do not sign it until you fully understand what is being done. In fact, you may wish to get a copy of the contract and have someone you trust, that understands the Internet, explain the contract to you. If you don’t understand the language used, you won’t know for sure if, or how, they are doing their job.

  8. Website Spotlight: Aviation Family Fund

    AFFWe often get asked to do custom website designs, create personalized logos, do updates or add graphics for an existing website. We love to do this, as it is a great way to give an “old” site a new look, while increasing the site’s search engine ranking in the process. One example is Aviation Family Fund, for whom we improved a basic WordPress template by adding custom graphics and a logo that helps express who they are and what they do.

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