In this video, Matthew Slyman, certified Google Ads, Youtube Ads, and Analytics expert at Page Progressive, explains why Google Ads are the most powerful way to advertise your business. When compared to other traditional methods of advertising Google Ads offers a much more robust way to track and monitor your advertising to make sure you are getting a return on your investment.

Here is a transcription of the video:

Hey everyone, I’m Matthew Slyman, Strategic Web Marketer and Consultant at Page Progressive.  In today’s video, I am going to be explaining why I believe that Google Ads is, without a doubt, the most powerful form of advertising on the planet.

Before I get started, please know that I have personally experienced many forms of advertising and have utilized a plethora of marketing tactics over the years including social media marketing, email blasts, flyer distribution, banner and display advertising on high traffic websites, you-name-it.  And there is nothing (and I mean nothing) that even comes close to the marketing goals that can be achieved by a solid, creatively built and well managed Google Ad campaign.

Google absolutely dominates even over some of the biggest marketing platforms including Radio, TV and Billboard.  And the biggest reason for this is because of one simple word…well, actually it’s two words…so one simple phrase we know as “user intent.”

Now, for those of you who aren’t as “marketing savvy”, I’ll break something down for you real quick.  In the sales world, most people have a pretty solid understanding of what’s known as the “sales funnel.”  This funnel is typically comprised of about 6 steps in the process of attracting new consumers and completing an actual sale.  “User Intent” is typically ranked as the 4th step down in this sales process. With Google’s biggest marketing platform, your advertisements automatically skip down to that 4th step in the sales funnel, catching people who are already in the process of looking to make a purchase of your product or services.  No other form of advertising catches people in this critical moment.

Think About It:

When it comes to advertising on television, are you really catching people in the moment of when they’re ready to make a purchase?  What is your actual “user intent” when turning on the television? For most people, it’s entertainment. Whether you’re watching your favorite show, sports game, the news or just unwinding with mindless channel surfing after a long day at work…odds are, in that moment, most people just have the intention of enjoying whatever broadcast they love most.  In fact, oftentimes when there’s a commercial break, they either change the channel or get up to get a drink from the fridge, or just do something else to pass the time until their show comes back on. Rarely do people even pay attention to commercials anymore.

Or what about radio?  Same thing, right? When you’re hanging out, chilling on the back porch, listening to the radio, what is your “user intent” during those moments?  For most people, it’s relaxing and enjoying that moment in time while listening to some of their favorite songs. And if you’re driving down the road listening to the radio, when the commercials come on, what do you do?  I don’t know about you, but I usually switch stations, looking for something else to listen to…until the commercial break’s over, right?

And let’s talk Billboards for a minute.  Those nice, big, fancy electric displays set up on all major highways and beltlines wrapping around the downtown of every metropolitan area.  Let me ask you a question, and be honest. But how often do you actually look up and see those billboards as you’re driving by? I’ll bet you can’t tell me more than 3 billboard advertisements you’ve seen in the last week.  What is your user intent during that moment? Perhaps you’re on your way to a friends house, sporting event, family gathering…or maybe you’re just trying to get to work…or get home and beat rush hour traffic. Whatever the case may be, it’s highly unlikely that you are sitting in the 4th step of the sales funnel.  It’s highly unlikely that you’re ready to make a purchase of any kind in that moment. And you know what the funny thing is? Most people who are stuck in downtown traffic (which some would call a parking lot), waiting for the car in front of them to move a couple more inches forward, are probably doing what? Playing on their phones.  And I don’t know if you guys are picking up what I’m putting down here, but that pretty much means that your Google Ad has a better chance of being seen than that big, bright billboard towering over the highway. Furthermore, if the person on their phone is in the middle of searching for a particular product or service while waiting for traffic to move, you can take advantage of that by creating an ad that will pop up right in front of their eyes during that critical moment.

This is why Google Ads is the single most powerful form of advertising on the planet.  Let’s say you own an Accounting Firm, Law Firm, Interior Design Company, Construction Company offering kitchen and bathroom remodeling services, whatever the case may be.  Whenever someone in your area is searching Google for the specific services that you provide, you can have your ads shown to them above all the search results. Your company can be the first thing they see once they enter in that search inquiry.  Maybe you own a Pizza Shop, an Auto Parts store, a clothing store specific to infants and toddlers, whatever the case may be…same thing. When people are looking for a specific product or service, you have an incredible opportunity to meet them right there in the moment when the user intent to purchase said product or service is at its peak.

This is huge.  No other form of advertising on the planet can capture people during these critical moments of specific user intent.  Companies and organizations all over the world are starting to figure this out and they’re taking advantage of Google’s amazing advertising options.  You can too. Google ads provides significant opportunity for small businesses to capture a solid piece of the market, while costing only a 5th of what they might pay for television, radio or billboard advertising.

Now look, I’m not knocking radio, tv or billboard advertising.  If you’re a big company with big budgets and enough advertising dollars to throw around and saturate the market with, then radio, tv and billboards are all very good (and very powerful) forms of advertising.  They’re really good for branding, creating awareness, etc. But Google Ads levels the playing field so that even small businesses on the local level can still come in and capture a good chunk of the market.

So if you didn’t know before, at least you know now.  And if you’d like to learn more, visit our website at We are a Web Development company, not only specializing in web marketing and consulting, but we also offer robust Web Hosting on lightning fast, fully secure servers.  We offer outstanding WordPress website design, programming and a whole variety of web based services.

If you enjoyed this video, don’t forget to like, comment and share with others.  Let everyone know that the word is out: Google Ads truly is the most powerful form of advertising on the planet.