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  1. Benefits of SEO

    SEO Versus Google Ads – What Works the Best?

    Which is better – investing in SEO or Google Ads? While it might seem like a very simple question, there is no such thing as a simple answer. In fact, according to a recent report based on just over 1,000 marketing professionals and business owners whose both organic and paid search tactics the results were nearly tied. 

    More than three quarters said both were effective, however, if forced to pick just one, 36% lean towards SEO and 64% opt for Google Ads.  Some of the criteria each of the approaches were based included effectiveness, benefits, importance, simplicity and cost.  However, it should also be noted that a separate survey found that only 30% of Small Business Owners had an SEO strategy. When done well, the cost of SEO and using Google Ads are typically about the same if you have to hire an agency to perform the SEO and a writer to develop all your content each week.

    So, when it comes to choosing to focus on SEO or Google ads, how do you determine where to put your efforts? The short answer is most businesses should be implementing both strategies. Each strategy has advantages and disadvantages over the other. But assuming you only have the resources to pursue one strategy first, let’s take a few minutes to compare and contrast the two.

  2. How Much Money do I Need to Advertise with Google?

    In today’s post, we will be addressing one of the top questions asked from most of our clients when considering advertising with Google.  And that question is:  “How much money do I need?”

    Up to this point, we’ve explained why Google Ads is the most powerful form of advertising on the planet as well as how, out of all the mainstream forms of advertising out there, Google Ads will get you the best bang for your buck.  And if you missed those articles, you can check them out by clicking any one of the hyperlinks above.  But to get started on today’s topic, you might be saying to yourself “Well, it’s great to know that Google Ads is the most powerful form of advertising and that I could save a lot of advertising dollars by taking that route.”  However, then you might be asking yourself “But how much money will I need for my business or my particular product or service?”  And, we don’t wanna boost your ego too much here but, that’s a good question…

  3. Google Ads Is the THE MOST POWERFUL Form of Advertising

    In this video, Matthew Slyman, certified Google Ads, Youtube Ads, and Analytics expert at Page Progressive, explains why Google Ads are the most powerful way to advertise your business. When compared to other traditional methods of advertising Google Ads offers a much more robust way to track and monitor your advertising to make sure you are getting a return on your investment.

  4. 20 Benefits of Using Google Ads for Your Small Business

    Have you tried using Google Ads for your small business? Perhaps you have seen the ads when doing a Google search, but have never considered how having one of your own could benefit your business. These ads, sometimes referred to as Pay Per Click (PPC), can be an effective way to drive traffic to your website. An Google Ads campaign is designed by carefully choosing keywords for your business and crafting an ad that will grab the attention of those see it.

  5. Hiring Internet Marketing Consultants: Choose Wisely!

    marketingHave you ever hired a company to do link building, SEO, PPC or other forms of Internet marketing, and months later realized that despite much time and money invested that your website page ranking has not improved, or perhaps, it spiked for a time, but then dropped significantly? If so, then you are not alone! In fact, many companies have been taken advantage of by Internet marketing businesses, which they hired to help them to increase their Web presence.