Last post I discussed the importance of developing good key phrases and optimizing your website for search engines. This post is going to cover the basics of link building.

Link Building

Now we need to get a lot of high quality links pointing to your site. Start of by searching the web for your key words and see what comes up. Take note of which sites seem to come up again and again. Those are sites you want to get linking to you. Also look for local business directories or directories that specialize in your industry as well as forums where you can post as an authority on a topic. Put a link to your website in your profile and signature. Write up several articles about your industry, include your key phrases, and post them on the web at online article syndication websites. Make sure to include links back to yourself. Post online press releases. Sign up for social media sites and find a few you really dig and set up camp. Build a network of friends and colleagues and link back to your site. Find other companies that are synergistic to what you do and contact them to see if they will link to you.

Rinse and repeat.

The next post I’ll be talking about paid online advertising, such as pay-per-click (PPC) advertising with Google. Don’t miss it! 😉