Does your email newsletter stand out from all the others in your subscribers’ inboxes? Research from the Content Marketing Institute indicates more than 80 percent of marketers use email newsletters. That’s a lot of ‘noise’ on the email channel, so how do you avoid getting lost in the crowd?
Competing for attention in email marketing requires many of the same principles as competing in other areas of business. It requires knowing your customers and prospects, having a well-planned strategy, targeting your message and communicating clearly.