If you have an ecommerce site running WooCommerce and you also use MailChimp for your email marketing, you may be excited to know that you can now link the two together to make your online sales even more powerful! For a number of years, MailChimp has been making it easy for companies to keep people informed through easy-to-craft newsletters. But now, they have integrated with WooCommerce so that you can automatically sync actions between them.
If you are a small business owner, you likely spend hours every month working on marketing activities – or at least wish you could! From keywords to social media, newsletters, and online advertising campaigns the list of things to keep up with daunting. But the question is not how much you are doing, but how effective it is.
Does your email newsletter stand out from all the others in your subscribers’ inboxes? Research from the Content Marketing Institute indicates more than 80 percent of marketers use email newsletters. That’s a lot of ‘noise’ on the email channel, so how do you avoid getting lost in the crowd?
Competing for attention in email marketing requires many of the same principles as competing in other areas of business. It requires knowing your customers and prospects, having a well-planned strategy, targeting your message and communicating clearly.
Hopeful entrepreneurs start up thousands of new eCommerce businesses every day. Nine out of 10 of the online ventures will not survive the first year. What makes the difference between eCommerce success and failure? For anyone with an online business or considering one, here’s our list of the top 11 must haves and excerpts from the online ‘buzz’ about them. Also check out Mailchimp’s article on how to start an online store.
1. A Niche Market
“Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results.” Entrepreneur.com
Google is about to update their authentication policy that impacts people who use Gmail to send emails through a third-party service like email marketing services or website contact forms. Free email providers like Yahoo, AOL, and soon Google have adopted the strict DMARC email authentication protocol to prevent spam.
“It is now 44 years since the first email was sent and its hard earned status as one of the strongest weapons in the marketer’s arsenal shows no signs of diminishing,” reads the Direct Marketing Association (DMA) National Client Email Report 2015.
How is this weapon working for your business? Are you ready to take it to the next level?
For small business email ‘power users,’ there’s a new tool available – MailChimp Pro. Designed with small businesses in mind, it’s targeted to those with lists of 50,000 or more who want to ramp up their email campaign results to grow their business.
Two out of three consumers have purchased a product or service online as a result of receiving an email marketing message, according to a research study by the Direct Marketing Association. The same study found the return on investment (ROI) of an effective email marketing campaign to be 4300 percent.
Statistics like these prove email marketing is a viable option for promotional communications. In a study by Merkle, 74 percent of consumers indicated a preference for email as a means to receive promotional offers.