1. Social Media Marketing: Predictions for 2016

    The abundance of new social media platforms emerging practically overnight has given new meaning to the adage “Social media never sleeps.” Have you checked out Periscope (live streaming)? Blab (live personal “talk show” chat)? Yik Yak (anonymous local conversations/chat)?

    These are just a few of the new sites and apps seeking to tap into the ‘social’ scene — which the Pew Research Center found to include 65 percent of adults in the U.S. (October 2015).

    Meanwhile, established players in the field such as Facebook, Twitter and Google Plus are introducing new capabilities in order to remain in the game.

  2. Work Smarter on Social Media

    Ready to work smarter when it comes to social media involvement in 2015? There’s no shortage of research on making the best use of your “social” time online. For this post, we’ve pulled statistics from reputable sites such as FastCompany.com, SocialMediaExaminer.com, Mashable.com and Facebook to help you plan for making the greatest impact.

  3. How the Latest Facebook Changes Can Help Your Business

    • 50% of news feed content today is photo and visual content.
    • 90% of information transmitted to the brain is visual text.
    • Photos generate 53% more “likes” than the average post and 104% more comments than the average post.
    • 40% of people will respond better to visual information than plain text.
    • Visuals are processed 60,000 times faster in the brain than text.

    Because of numbers like these, Facebook recently made its greatest change to date – a visual news feed design. These changes are three fold in design: rich visually engaging stories, choices of news feed(s) and mobile consistency and experience. Each of these is important to understand and use in a way that benefits your business, especially when you consider how many people are active users on Facebook! Not only will you want to use this Facebook update to help your business, but you will also want to be sure your business Facebook page is fully optimized to make the changes beneficial to you.

  4. 12 Social Media Tips from the Pros

    Has scanning the available training resources for social media left you overwhelmed and wondering where to begin? There seems to be an endless supply of books, blog posts, videos, workshops and webinars addressing the “how to’s” of social media for small business. At Page Progressive, we strive to simplify internet marketing — including social media — for our small business and non-profit clients. So, we’re dedicating this post to 12 social media tips from the pros featured recently on a Hootsuite webinar.

    Social media marketing gurus Peg Fitzpatrick and Guy Kawasaki focused their comments on the “four kings” – Facebook, Google+, Pinterest and Twitter. Here are the highlights:

  5. 9 Online Reputation Monitoring Tools Anyone Can Use

    With the reputation and success of your business at stake, it pays to keep an eye on what others are saying about you online. In follow up to our previous post on this topic, here is an introduction to 9 “do it yourself” reputation management tools:

    • Alerts: Both Google and Yahoo allow you to set up alerts for specified search terms, delivered to you by email or feed reader. Choose the type of content you want searched (blogs, news, videos, etc.) and the frequency you want the alert sent (weekly, daily or immediate). Both sites provide a preview of your search results before you create the alert.
  6. Social Media and SEO: What you need to know

    Social media is definitely influencing how information is found online and buying decisions are made. Here are some interesting statistics to consider:

    • 72 percent of all internet users are now active on social media
    •  The +1 button on Google+ is used 5 million times per day
    •  Twitter was the fastest growing network with a 44 percent growth from 2012-2013
  7. 5 Tips for Leveraging Social Media for Your Business

    Social media is changing the marketing landscape. Small businesses who are early adopters of the “new“ marketing will find a set of useful tools for growing their companies. In this post, we share tips gleaned from a webinar by Hootsuite.com:  “The New Social Media CMO: 5 Ways Your Competition is not Leveraging Social, Yet” led by social media gurus, Ian Wolfson and Mark McKinney of MeplusYou.com.

  8. 17 Content Marketing Tips for Busy Business Owners

    Content marketing is a useful and effective tool for generating website traffic and sales leads, but the demand of creating content can be heavy for the busy business owner. In a 2012 study by the Content Marketing Institute, more than six out of 10 respondents said their biggest content marketing challenge was “producing enough content.” For everyone who identifies with these survey participants, we have compiled this list of content marketing ideas that can be applied to your websites, blogs and social media.