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  1. How the Latest Facebook Changes Can Help Your Business

    • 50% of news feed content today is photo and visual content.
    • 90% of information transmitted to the brain is visual text.
    • Photos generate 53% more “likes” than the average post and 104% more comments than the average post.
    • 40% of people will respond better to visual information than plain text.
    • Visuals are processed 60,000 times faster in the brain than text.

    Because of numbers like these, Facebook recently made its greatest change to date – a visual news feed design. These changes are three fold in design: rich visually engaging stories, choices of news feed(s) and mobile consistency and experience. Each of these is important to understand and use in a way that benefits your business, especially when you consider how many people are active users on Facebook! Not only will you want to use this Facebook update to help your business, but you will also want to be sure your business Facebook page is fully optimized to make the changes beneficial to you.

  2. web design, Raleigh NC

    Don’t Miss Out! Get Results with Video on Your Website

    Online video is a hit! It’s popularity has some sources calling YouTube the web’s “second search engine.” Then there are stats like these from a study by Animoto (described in this Search Engine Watch post):

    • 94 percent of consumers watched an online video in the previous week
    • 76 percent of smartphone owners watch videos at least once a week from their phones
    • 73 percent of consumers indicated being more likely to buy a product or service after watching an explanatory video

    In addition, using video on websites is frequently cited for sales conversion impacts of 80 percent on up. (Here’s a link to one such a source. )

  3. Internet Marketing, Raleigh NC

    WooCommerce & Stamps.com: Simplify Your Shipping

    Save time and money on shipping this holiday season with the new WooCommerce Stamps.com extension — an option worth considering by anyone operating an online store.

    Here’s what you can do with this new extension:

    • Print U.S. Postal Service labels at your home or office
    • Offer more affordable shipping and insurance rates to customers. (Get postage discounts with no minimum volume.)
    • Automate much more of the postage/shipping process
  4. content marketing, Raleigh, NC

    Content Marketing: Making It Work for You

    Think “blog post” when you hear the term content marketing? Blogging was one of the earliest content forms and can be a significant element of content marketing — but it’s rarely the only one. Potential elements are numerous and can include email campaigns, an active social media presence, downloadable white papers or e-books, even in-person events.

    Content Marketing Institute defines content marketing as “the strategic approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Key aspects of the approach are providing information (content) that educates, entertains and engages members of the target audience, establishing the content provider as an accessible authority on the matter at hand, and developing a relationship of trust and loyalty with audience members.

  5. e-commerce websites, internet marketing

    Operating a WebStore? Here’s an Online Holiday Shopping Checklist

    Is your website ready for holiday shoppers?  Earlier this month, Shop.org released its 2014 online holiday sales forecast. The National Retail Federation’s digital retail division predicted an increase in November and December of 8 to 11 percent over last year – anticipating up to $105 billion in e-commerce transactions this holiday season.

    With this optimistic forecast in mind, those who operate online stores have only a couple of weeks to finalize preparations for the shopping rush. Here is a checklist to determine your readiness:

  6. Website, SEO, Analytics

    5 Metrics to Monitor the Search Health of Your Website

    Increasingly, we’re hearing from clients and prospects who are seeking help with optimizing the online search results for their business website. Search engine optimization (SEO) is an essential part of successful online marketing.

    Interested in knowing more about SEO? Check out our July post on the topic.  

    Once initial SEO measures are in place, it is important to monitor your results going forward. Doing so will keep you informed about what is and is not working and help you identify early-stage problems – like a “healthcare” check-up for your website. Each time you monitor your results, you will have information to help you make adjustments for maintaining or improving your search results.

  7. Increasing web traffic

    5 Social Media Sharing Guidelines for Doubling Your Web Traffic

    Have you jumped into the world of content marketing or blogging? Small business owners who have been hanging around us for awhile have likely heard about the benefits of posting new content regularly on their websites, with blogging being one way to accomplish this. Last year, we published an introduction to content marketing and its importance for small businesses as well as follow up posts on strategy and tips for busy business owners.

    If you’re publishing regular content on your site, then you want to get as much mileage as possible from that content. (We know the time and effort it takes!)  We recently found a KISSmetrics post that addresses this subject, providing advice on using social media to do just that, and we dedicate this post to sharing their insights.

  8. SEO Optimize Search Results

    SEO: 6 New “Rules of the Game”

    When thinking about SEO (Search Engine Optimization), many people immediately think of keywords – using certain designated words frequently throughout a website in order to be picked up in searches for those words. Several years ago, this practice was a primary way to optimize a website – but search has changed (led primarily by Google, the largest and most frequently used search engine). Keywords still play an important role but in a different way.

    Staying up-to-date on SEO is essential for  increasing, even maintaining, traffic to a website – but it can be a challenge as the “rules of the game” are continuously changing. Here’s a look at 6 current factors for optimizing a site.

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