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  1. Email Marketing on Steroids: Mailchimp Introduces “Pro”

    “It is now 44 years since the first email was sent and its hard earned status as one of the strongest weapons in the marketer’s arsenal shows no signs of diminishing,” reads the Direct Marketing Association (DMA) National Client Email Report 2015.

    How is this weapon working for your business? Are you ready to take it to the next level?

    For small business email ‘power users,’ there’s a new tool available – MailChimp Pro. Designed with small businesses in mind, it’s targeted to those with lists of 50,000 or more who want to ramp up their email campaign results to grow their business.

  2. eCommerce, membership sites

    Membership Site Tools Now Available for WooCommerce

    Does your business plan include offering an online community for clients and customers? Would you like to restrict access to content on your site to a membership community only?

    WooCommerce now offers extensions that help their e-Commerce customers offer and manage memberships and subscriptions. If you use WooCommerce (2.2 or newer) for your e-store and offer memberships (or plan to), these extensions are worth checking out.

  3. Marketing with LinkedIn

    LinkedIn Marketing: A Survey of Tips from Social Media Experts

    “LinkedIn is one of the most effective platforms for expanding your reach and improving your business results,” reports a June 2015 article on SocialMediaExplorer.com.

    With 364 million members globally (around one-third of those in the U.S.), LinkedIn is living up to its claim to be the largest professional network. And it’s not only for job-seekers. Recent developments are expanding its reach as a networking and business development tool for businesses of all sizes.

  4. pinterest marketing

    Pinterest Marketing: “Buy It” Pins Coming Soon

    Now is a good time to take a serious look at marketing with Pinterest – if you’re not one of the 500,000 or more businesses already doing so. Later this month, Pinterest will introduce “Buy it” pins – available for direct sales by businesses using Shopify or Demandware for online commerce.

    Initial “Buy it” pins, expected at the end of June, will operate on iPhone and iPad. Later phases of the roll-out are planned for Android and desktop shoppers.

    For businesses, this new development adds to the already popular appeal of Pinterest.

  5. internet marketing, Raleigh, N.C.

    Web Design: 6 Fundamentals of Customer-Centric Sites

    Is your website designed with your customers in mind?

    In his book The Invisible Computer, Donald A. Norman writes: “Quality only comes about by continual focus on, and attention to, the people who matter: customers.”

    Norman, an advocate of designing products based on the needs and wants of the end-users, is credited with coining the term “user experience.” Now a buzzword in web design circles (and others), it has its own acronym: UX.

  6. custom or template? website design Raleigh NC

    Custom or Template? Choosing the Right Option for Your Site

    custom or template? website design Raleigh NCCustom design or template? When creating a website, it’s one of the most fundamental decisions to make. Both options are valid, so how do you decide?

    Compare this to another fundamental choice: how to make a dinner entree. Will you make your own creation from scratch or follow a recipe?

  7. email marketing Raleigh

    6 Must Haves for Successful Email Marketing

    Two out of three consumers have purchased a product or service online as a result of receiving an email marketing message, according to a research study by the Direct Marketing Association. The same study found the return on investment (ROI) of an effective email marketing campaign to be 4300 percent.

    Statistics like these prove email marketing is a viable option for promotional communications. In a study by Merkle, 74 percent of consumers indicated a preference for email as a means to receive promotional offers.

  8. ecommerce, photography, Raleigh NC

    WooCommerce Introduces Tool for Photographers

    Using WooCommerce for selling photographs online has taken a leap forward with the introduction of its new Photography extension.

    WooCommerce is one of the leading eCommerce plugins for sites built with WordPress. The new Photography extension adds custom capabilities making the platform more user-friendly for photographers selling their images online.

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