By now, we have all heard the phrase “content strategy.” You may even have an idea of what it is and how it affects your business. But if you have not given content strategy any real thought then 2020 is a great time to do so.
How Important is Readability to Your Website?
Have you ever received a document, perhaps of a legal or financial matter, and found yourself struggling to understand exactly what it is saying? If so, then chances are, you either asked someone to give you a simpler explanation, set it aside to be dealt with later, or worse, signed it without truly knowing what you agreed to. This is because readability is a ‘must have’ element in communication.
Your website content should be easy to read and understand by visitors. Wikipedia defines ‘readability’ as “the ease at which a reader can understand written text”. So, does readability matter? In short, yes.