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  1. 11 Tools and Tips for Social Media and Business

    Having become proficient in the use of social media, you are likely recognizing that a great deal of time can be spent maintaining a social media site. After all, tracking down hot topics, checking reports and doing analysis can be time consuming. Fortunately, others have already recognized this, and have created a variety of tools to help make managing a social site easier and more productive for the business owner.

    Consequently, there is no need for you to spend excessive amounts of time researching,
    tracking and analyzing your sites; rather begin using these 5 social
    media tools:

    • MajesticSEO offers
      link analysis and acquisition counts.  Site owners can get full reports
      on their website. There is also a paid version that gives you link
      details on your competition and helps you find high impact links for
      SEO.
    • Andy Beal’s Trakur monitors
      social media sites giving you insight into what others are saying about
      your brand, identifies their influences and shoes where they are
      commenting
      Tracker Screenshot
    • SocialMention is
      a free Real Time and social search tool that crawls social media sites.
      It has a variety of options, outputs and tools that help you create
      spreadsheets to track your progress.
    • PostRank shows
      you what topics are hot, so you can include information about the most
      popular search queries.
    • bit.ly is
      a URL shortener that allows you to create a domain name for Twitter and
      Facebook that is recognized as your own.

    Tips for Building a Social Media Network

    Now that you have your tools and apps in place for your social media profiles, you will want to make sure your fans and followers know as much as possible about what your business can do for them. The tips below will help:

    • Make sure people know about your social media accounts. Link them through your blog, website, newsletter, signature line, etc.  Pages such as Flavors.me are a great way to get all your sites listed in one location.
    • Pick an avatar or custom background that stands out as this will help people recognize you.
    • Be authentic and accessible- people want to know who they are dealing with.
    • Be polite and helpful- Offering a service or giving advice or free consultations shows expertise and builds a good business reputation.
    • If possible, spend some time each day (some people schedule a set number of minutes) on your social media account. If you can’t do this- or don’t want to, then consider hiring someone to do this for you. The more people see "you" the more they will trust you. Note that the more strategic time (NOTE: Not playing games or sending goofy messages to your high school buddies) you invest into social media, the more benefits you will rea. Just having the account and letting it sit won’t do you any good, as it is SOCIAL media after all…
    • Be persistent. Building business through social media will pay off, but you, or whoever you appoint, have to invest some time.

    Using social media is proving to be one of the business owner’s best friends. Take time to make your business social media profiles benefit both you and your customers.  You will soon see an increase in business. Whether you maintain the page yourself or hire Page Progressive to do it for you, you don’t want to miss the potential of social media – your competitors won’t. get started today!

  2. 13 Apps for Combining Business & Social Media

    Now that you have set up accounts at a few (or several) social media profiles, you will want to use it to its full potential. Of course, maintaining a social media listing takes time, so learning how to get the most of your efforts is important. Fortunately, making your company’s social media profile profitable can be done through the effective use of tools and applications that can increase your business while decreasing the number of hours you spend on your Facebook, Twitter, Buzz or other social media profiles.

    7 Facebook Apps to Improve Your Business

    As one of the most recognized social media sites, Facebook has massive potential for increasing your number of customers. Recognizing that a number of applications have been designed to assist businesses in customer services and product promotion. Some of the most useful are:

    • Contests, promotions and polls are a great way to support your business and encourage interaction with your fans, just be sure to follow the Facebook guidelines for using contests.
    • SocialToo  allows users to update their profile pages and promote Twitter from their Facebook status update box.
    • SocialOomph provides update tools for Facebook, Twitter, and StatusNet.
    • Network Blog makes it easy to promote your blog on Facebook and connect with others.
    • JobMagic is a recruiting application that expands a recruiter’s range through Twitter, Facebook, and LinkedIn.
    • Social Store Builder enables a store owner to sell and display product from their Facebook page.
    • IAnalyst– This new Facebook app allows you to integrate HTML into your page. It is especially helpful for small business owners.

    6 Twitter Management Tools

    Depending on your business, you may have opted to set up a Twitter account. However, as you are limited to 140 characters per tweet, you will want to make the most of your text and Twitter time. Here are some tools to enhance your Twitter business account:

    • HootSuite.com offers a free tool to help manage multiple social media accounts. You can personalize columns, view multiple feeds, and create messages then select what social media accounts to post to. You can even schedule when tweets go out and have custom searches for topics that interest you.HootSuite
    • CoTweet allows you to manage as many as 5 accounts with a single login; there are workflow management tools and the ability to take notes on Twitter for co-users to view.
    • EasyTweets is a low management tool for multiple Twitter accounts. It allows you to post and track RSS feeds in Google Analytics, set up continuous searches for brand mentions, and follow those users who mention your brand.
    • TweetDeck keeps track of multiple social media accounts. You can follow topics with saved searches, manage conversations and records, and share or watch video clips, YouTube and photos.
    • PeopleBrowser allows a visual browser based dashboard view of social activity and to create and manage groups by adding public/private tags.
    • Twitterfeed.com  takes RSS feeds from a blog and posts them as a Tweet linking them back to your site.  However, be careful not to overuse this automation tool as it can then be seen as spam and people may stop acknowledging it.

    With the growing popularity of Facebook and Twitter, you can expect to find more and more tools to take advantage of these services. With the speed at which social media platforms are being developed, having tools to help automate and simplify things are almost essential! Stay tuned in for the next post where we will be exploring more tools for social media research and also tips for building a social media network!

  3. 5 Reasons Why You Should Use Social Media to Promote Your Business

    Reasons to Use Social Media for Business, Part 1

    As few as 3 years ago, the use of social media sites and their relevance to business was unheard of. Today, however, savvy businesses are approaching their advertising and marketing resources with a bend toward social media sites such as Facebook, Twitter, YouTube, Google Buzz and others. In fact, according to the observations by the Center for Marketing Research, the Inc. 500 companies are outperforming Fortune companies largely due to the use of social media. In addition, Facebook recently topped Google as the most visited website on the internet. If you are not using a social media website, then you are missing out on a large customer base-and who wants to do that?

    Social Media

    If you still aren’t convinced of the value of social media websites, consider these recent five facts:

      1. There are more than 350 million active users on Facebook with 1.6 million active pages.
      2. 50% of active Facebook users log in on a daily basis, spend a minimum of 55 minutes per day and are posting 700 items per second
      3. Digg has 1 million users
      4. Twitter has over 18 million users posting an average of 600 tweets per second
      5. There are 55 Google Buzz comments per second

              To put these numbers into perspective, consider these comparisons. According to a February 2010 report:

              • Google has 34,000 searches per second; 2 million per minute; 121 million per hour, 3 billion per day and 88 billion per month.
              • Yahoo has 3,200 searches per second; 194 per million; 12 million per hour; 280 million per day and 8.4 billion per month
              • Bing has 927 searches a second; 56,000 per minute; 3 million per hour; 80 million per day and 2.4 billion per month
              • Twitter reports 50 million tweets daily and Facebook shows 60 million per day.

              In addition to these numbers, it should also be noted that in January 2010, Facebook passed Yahoo to be second only to Google. Then, during the week of March 7-13, 2010 visits to Facebook increased by 185% and Google by only 9% over the same week of 2009.   

              With these numbers in mind, utilizing the selling power of social media in business marketing is a must. After all, using social media sites is cost effective (usually free) and the ability to build one’s customer base is exponential. However, there is more to social media than merely setting up an account. To be effective, businesses need to combine SEO practices and customer interaction options in order to build trust and respect with their audience. This social media interaction has been shown to increase retail and e-commerce significantly. Many companies have recognized the correlation between social media and sales. According to a February 2010 Marketing Sherpa poll of 2,300 communication experts, "79% of experts of retail/e-commerce plan to increase their social media interaction in 2010" Simply put, if you are looking for a cost effective and efficient was to promote your business, social media is the way to go. 

              Uses of Social Media to Businesses

              Because search engines are now using "Real Time" search results as well as crawling social media sites, business owners can promote their services in a variety of ways. Also some sites, like Facebook, allow you to target your advertising based on gender, relationship status, age, location, etc… so you are able to focus your efforts on those who are most likely to be interested in your services. Consider including any (or all) of the following as part of your business social media page.

              • Post questions that encourage fan response
              • Post a poll to garner customer feedback
              • Integrate apps like games or quizzes to encourage guests to spend more time on your page
              • Repost information from other  users that is relevant and interesting
              • Promote your business through promos only available on your page (free shipping for fans only, exclusive product discounts, specials, etc…)

              Social media is likely here to stay. Regardless of whether you are a small business owner or President Obama, choosing to use the tools available on sites like Facebook or Twitter, can be a big business benefit.  Why not use it to your advantage and promote your business where you will be seen by the largest customer base available? You can do it yourself or hire the professionals at Page Progressive to do it for you. The sooner you do, the quicker your business can increase. Contact us today!

            • Tips to Test and Measure Your Site’s SEO

              If you’ve been following our last few posts, you now have spent a fair amount of time making your site search engine optimized. And, chances are, you are already seeing a bit more web traffic. However, your website SEO is not complete, nor will it ever be 100%. This is due to step four of the SEO process.

            • 4 Areas of SEO Content Optimization that You Don’t Want to Miss!

              Last post we discussed keyword research. Now that you have your keyword list and have tested them for effectiveness, now you are ready for step 3 of improving your website’s SEO.

              3. Implement Content Optimization and Submission

              Perhaps the most important aspect of improving your site’s SEO, content optimization and submission can also be quite time consuming and somewhat frustrating. There are 4 primary parts of optimizing your website for SEO (This list of 4 is certainly not exhaustive, but they are the key ones to focus on):

              1. using keywords in your title tags
              2. using keywords in the H1 tag
              3. using keywords throughout the body copy
              4. using keyword phrases as anchor text of links on other sites that point back to your website’s pages

              Keywords in Title Tags

              Title tags should tell both users and the search engine what a page is about. You will want to have a well written title that is both brief and descriptive for each page of your website so that they show up in the search results of search engines and can increase clicks from targeted searchers. Do not write title tags that have vague titles like "homepage" or "page 3." Titles that are stuffed with keywords and are longer than 60 characters will look spammy and also won’t help, so keep it concise 😉

              Keywords in H1 Tags

              Using keywords in your heading tags is also very important. There are six sizes of heading tags (H1 to H6) and they work as clues for readers to know what information is to follow. These assorted title tags should be used sparingly, generally no more than one H1 tag to a page. Also, be sure that the H1 tag represents the thesis of the page and is as close to the main targeted phrase as possible.  Title tag faux pas are inconsistency in tag size, putting all the information in a title and using heading tags for styling text rather than content structure.

              Keywords in Content 

              As you write the content for each of your site’s pages, it is important to incorporate your keywords throughout the body copy. You should use bold and italics whenever possible, without being overdone, as well as have a list (numbers, bullets, check boxes, etc.) that includes your keywords. Keep in mind that according to Jon Wuebbon, author of Content Rich: Writing Your Way to Wealth on the Web, key phrase use should make up 3-8% of an article or page, but at the same time, don’t get too concerned with the numbers when it comes to keyword density. Just make sure you are aware of the key phrases you are going after and  that your text reads logically and doesn’t sound like you are stuffing in as many key phrases as you can. As you create your web page content, be sure that it is easy to read, has a unique approach, focuses on the subject, showcases your services or products and is written with people, not search engines in mind. You should not have duplicated material – even if it is original work – on your site. In addition, your webpage(s) should not have poorly written material with grammatical errors, extensive misspellings (intentional misspellings not withstanding) or excessive amounts of writing on a wide range of topics without using paragraphs, headings or subheadings.

              Keywords in Anchor Text

              Using keywords and phrases as anchor text on other sites is a great way to direct people to your webpage. Submit articles that contain anchor text links back to your site on sites such as Ezinearticles.com, Buzzle.com, Ehow.com and others. Be sure the text is descriptive yet short and is easily spotted. When using anchor text, do not use long text (e.g. whole sentences), overloaded keyword articles, unneeded links that detract from a site’s usefulness or use generic terms like "page" or "click here".

              Ezine Screenshot

                  Once you have implemented content optimization and submission as part of improving your site’s SEO, you are nearly "finished." As you will find in step four, found in our next post, there is no such thing as being completely finished with SEO, but knowing the steps to bettering your site’s SEO is one of the best things you can do to increase business.

                • Critical SEO Tips for Keyword Research

                  When building or redesigning your website, it is vital to do everything possible to make it rank high in a web search.  After all, a website that is only visited by friends and family is not helping you increase your customer base. To help your site rank high in web searches, one of the most efficient methods is the effective use of SEO.

                  Coined in 1997, SEO stands for Search Engine Optimization. It is the process of making one’s website more accessible and visible to search engines via natural or unpaid (aka- organic or algorithmic) search results rather than through SEM (search engine marketing) which is paid inclusion. When SEO is correctly employed, search engines will crawl your site and find relevance to a search term and the site will rank high at the top of search engine results. The higher your website ranks, the greater potential for business. It should be noted that writing for SEO should be done with social media groups such as Twitter, Facebook and others in mind as Google announced in December 2009 that it would be using the web histories of all its users to populate search results.

                  SEO is, however, more than stuffing your website with keywords. Paradoxically, too frequently using a keyword or phrase can work against you. To improve your website’s SEO, take these 4 steps (Steps 3 & 4 will be covered in subsequent articles).

                  1. Develop a list of keywords used to search for your webpage, products or services. As you begin creating a keyword list, be thorough but be sure not to only include your brand or company names. You may want to talk to friends and family for keyword ideas. Other ways to develop a keyword list is the use of synonyms (mobile phone, cellular phone, cell phone, etc.). Also, keywords don’t have to be single words; phrases with 3 or more words are known as long tail words or niche words and can bring more search engine hits than individual words.
                  2. Keyword Research and Development- After creating a list of keywords, you are ready to begin keyword research and development through the use of keyword research tools. You can use sites like Word Tracker, Google AdWords, Spy Fu and SEO Digger. These tools range in cost from free to a monthly or annual charge, but are well worth the time (and money) it takes to use them. The keyword research and development tools will show you the most popular search terms for your product or service and how often they are used. With these words and phrases identified you are ready to begin making changes to your website.

                      Intentionally misspelled words may seem an odd approach, but according to Gyutae Park of Winning the Web , there are 10 million misspelled search queries every day. To find high potential keyword misspellings check out Keyword Typo Generator. No, you don’t want to produce copy that is rife with errors, but including a statement like "Common misspellings are…" or turning a common misspelling into a brand name can make a difference.

                    3. It is also critical to look at web analytics such as Click Tracks, Key Word Discovery or Keyword Spy. Web analytics will show you how many times related words are used to find specific information.  

                    Keyword Spy

                    Once you have your keyword research finished you will be ready to proceed to step 3…covered next post 🙂

                • How to Seal the Deal with Internet Marketing

                  Most successful businesses, regardless of their
                  product, number of employees or physical location, all have at least one
                  commonality. No, it’s not necessarily winning personalities or state of
                  the art facilities; rather, it is profitable internet marketing. Also
                  known as web marketing, online marketing, I-marketing, or E-marketing,
                  internet marketing strategies use website optimization to increase the
                  number of consumer visits to a website. Online marketing offers you the
                  opportunity to measure statistics easily and inexpensively using tools
                  such as Google Analytics.

                  Types
                  of Internet Marketing

                  While
                  effective internet marketing does not require an MBA or a degree in
                  advertising, having a general understanding of the types of internet
                  marketing strategies will be a definite asset. The main forms of web
                  marketing are link building, search engine optimization (SEO) and
                  sponsored (Such as Pay-per-click) advertising.

                  Tips for
                  Effective Internet Marketing Optimization

                  In order to run a
                  successful business, making the
                  most of online marketing strategy is a necessity. If you are new to
                  internet marketing strategies, or merely wish to increase and improve your
                  current website, consider implementing the following techniques:

                  • Don’t
                    procrastinate! If you are considering
                    online marketing, there is no time like the present.
                  • If you
                    don’t have time to focus on internet
                    marketing, you may want to outsource the work. After all, it’s better to
                    invest your money in having someone to manage your online marketing,
                    than to lose the money you could make by overlooking its potential.
                  • Use social
                    media sites such as Facebook, Twitter or LinkedIn to promote your
                    product or services.
                  • Put
                    information on your site that begs people to check it out. For example,
                    try using polls, contests, give aways, etc. to get people to come to
                    your page.
                  • Promote your
                    product by using e-mail marketing in conjunction with online marketing.
                  • Be
                    focused. Choose 1-2 main
                    goals, marketing groups or services and put all your energy there. For
                    example, there are a TON of social media services out there. Pick one
                    that you are interested in and become comfortable with that one before
                    trying another.
                  • If
                    you have an ecommerce site, have the ability
                    to track customer orders, maintain order history, and offer related or
                    suggested items based on their purchases. This is an online marketing
                    strategy that is effectively employed by sites such as Overstock, Amazon
                    and E-Bay.
                  • Consider
                    upgrading your online marketing site to be optimized for the mobile
                    customer.
                  • Become n expert in your field. Publish articles online about your expertise on sites that you feel will see a decent amount of traffic.

                  Sealing the Deal with
                  Internet Marketing

                  Beginning your venture in internet
                  marketing
                  means you will be increasing the success potential of your business. Of
                  course, you don’t have to take these steps alone. Companies like Page
                  Progressive                   are there to help you seal the deal through the use
                  effective search engine optimization, link building through social
                  media, press releases, article syndication, blogging, and directories,
                  as well as pay-per-click/sponsored advertising.

                  When using these strategies along with your website, an increase in site traffic
                  and revenue is sure to be sooner rather than later. An effective, well-designed and easy to use website is a must if you wish to be successful
                  in today’s business world.

                • Link Building: What Websites and Cities Have in Common

                  Every city is different.  Some have multiple
                  opportunities for adventure, others are known for a certain culture,
                  and some are known for particular types of commerce, but they all have
                  one commonality – numerous streets, highways and interstates bringing
                  traffic in and out of them. A well-marketed website has a lot of similarities
                  with a city. The roads leading into and out of the city are comparable
                  to links on a website. And just as having more roads facilitates more
                  traffic for a city, the more links to your website, the greater the
                  traffic as well, resulting in greater revenue for you.

                  Implementing Link Building

                  A web link is a connection from one web
                  site to another, or even another place in the same website. Link building
                  is the process of building a large quantity of incoming links. "Incoming"
                  means that another website links to your website, and not the other
                  way around. Effective link building is best done by using the following
                  approach:

                  1. Set aside a regular block
                    of time to dedicate to link building.                     Although link building is
                    not tremendously complicated, it does take time. In addition, it is
                    critical to consistently review your link building and actively seek
                    more links on a regular basis. Unfortunately, link building is never
                    "done" as there are always more things you can do to build
                    links, so setting up a regular time devoted to link building will enable
                    you to avoid getting complacent with your link building efforts.
                  2. Evaluate link building
                    partners.                      Use tools like the Google Toolbar (with page rank enabled) which identifies what
                    search engines think of a sites quality/reputation. The higher the page
                    ranks (from 0-10) the more a link from that site to yours is worth in
                    boosting your search engine ranking. Just like a positive referral from
                    a previous employer would be more valuable to your resume than a referral
                    from your mom, websites also have varying levels of value.

                    Find potential link building partners
                    by searching for phrases that you would like to rank for. You want to
                    look for reputable sites, such as professional organizations that offer
                    articles and news posts on their site. Then write an article and submit
                    it to them to use. If they approve your article, they will most likely
                    be happy to credit you at the bottom with a link back to your website.

                  1. Use directory services
                    such as the                     DMOZ Open Directory Project and the Yahoo Directory. These sites feed thousands of other
                    directories, so being listed in them will result in building a mountain
                    of incoming links to your site over time.
                  2. Set up a blog. This
                    is one of the best ways to build traffic to your site. It is done by
                    creating a lot of good content that other people would want to link
                    to. A blog is a great way to informally build pages of content to your
                    site over time. Make sure to have your web developer install the blog
                    locally on your site if possible (i.e. website.com/blog), rather
                    than using a free external blog to get maximum results.
                  3. Post articles and press
                    releases.                     A great way to build links is by writing articles and
                    press releases then posting them on numerous article syndication or
                    press release websites.
                  4. Use social media. Social
                    media sites, such as Facebook, Twitter, or LinkedIn all can be used
                    to build more traffic to your site. Experiment with a few social media
                    sites, find one that you like and dive in. Become an active participant
                    – read posts, answer people’s questions, actively look for opportunities
                    to link to other people and for opportunities to promote your blog or
                    other articles. However, be careful not to come across as only caring
                    about promoting yourself as nothing will turn people off faster than
                    that.
                  5. Be patient!
                    Link building is an ongoing process and it can take time to reap the
                    benefits of your hard work, but rest assured that if you keep at it
                    you will find significant boosting for your site on search engines.
                    And the best part is that most of these things don’t cost you a penny.

                  Forms of Link Building:

                  There are several forms of link
                  building to consider.

                  • Contextual links– These are links that are found within large blocks of content. These types of links have high value to search engines.
                  • Cross linking – When 2 or more websites simply exchange links, but the sites do not have any relevance
                    to one another and is done only for the sake of building links;
                    although this used to be a valid and commonly used link building
                    practice year ago, this is not highly recommended anymore as the links
                    often cancel each other out as far as page rank is concerned.
                  • Deep linking– Deep links are links that go to a subpage within a site rather than the site’s home page. These are very valuable when link building.
                  • External links– External links simply mean they are linking to a website other than your own.
                  • Link bait- Targeting,
                    creating, and formatting content to encourage others to direct links to
                    that specific page. Often this is done with polls, contests, really
                    good content or other materials that other pople find valuable.

                  When you take the time to implement link
                  building, the roads into your city can become numerous. Yes, link building can be time consuming, but link building is one of
                  the keys to high page rankings. The key is to get started, jump in and manage your time wisely!

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