A little over a decade ago, a business could get by with a web presence that was little more than a basic site that told who the company was, what they offered, a shopping cart for purchases, and a contact page. Times have changed. No longer is a simple website truly sufficient in most cases. Today’s websites must not only be user friendly, have security features, convey your company brand in a clear and aesthetically pleasing way but also needs to be optimized for mobile first. While the term “mobile responsive” may be a familiar one, mobile first is a similar but different approach to website design.
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Why Mobile First is Important for Your Business Success Online
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Keyword Segmentation: A Better Way to Approach Your SEO
Most people know that your website’s keywords play a large role in how well your website ranks on a search engine results page (SERP). Consequently, people often choose these words with care, perhaps after some A/B testing to see what words perform the best and make sure to use keywords a part of website metadata when working on the backend of the website. But have you ever considered keyword segmentation?
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What is a CDN and How Can it Help Your Business Website?
So, what is a CDN? A CDN is an abbrieviation for “Content Delivery Network.”
A content delivery network is a series of servers designed to deliver your website content to your visitors as quickly as possible, regardless of where they are located.
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Google G-Suite Legacy Free Edition Comes to an End in 2022 – Here’s What You May Need to Do About it!
Google G-Suite (Now called Google Workspace) has been a part of many small businesses for a long time. As such, these companies have come to depend on G-suite and its many tools. Throughout the 16+ years that the Workspace has been available, there have been many changes, tools, and revisions, but the free use of the program has made it quite appealing to the company looking to do more and spend less. However, Google has recently announced that “G suite legacy free edition will be no more beginning this year.”
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You Know You Need a Web Designer When…
So, the side hustle you started a few months ago has taken off in a huge way, and now you find yourself taking the next steps towards becoming a formal business. One step likely includes whether or not to have a website, and then whether to build it yourself or hire a web designer. The decision to have a website is important and should not be something you look to do for the lowest price possible. After all, this is your company’s online presence.
Not convinced that a website is essential or something to invest a portion of your budget into? Consider this: a recent report found that the average internet user spends 6.75 hours per day on the web. This means that if you want people to know about your business, it is vital to go where they will find you- and this means being online.
But it is more than just being online- it is having a compelling and engaging website so that people will want to see what you have to offer. To do this, you need a web designer who understands what it takes to design an effective website.
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Protecting Your Website: Lessons to Learn from the GoDaddy Breach
Recently, GoDaddy announced that 1.2 million of their WordPress customers had been affected by unauthorized access. This breach was a result of GoDaddy’s use of plaintext passwords. This number does not include the many customers whose websites have been affected by the breach.
The breach officially occurred in early September but was not identified until November 17th. GoDaddy responded quickly and took action to control and lessen the damage. However, it is believed that this data breach will have far-reaching consequences and that anyone who uses Go Daddy’s Managed WordPress arrangement should assume their site was affected until they hear otherwise.
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Ecommerce Homepage Practices to Minimize Lead Bounces
Ready or not, Christmas is just around the corner. And while that may bring mixed feelings, one thing is safe to assume, more consumers will be doing online shopping. So, what can you do the make sure your website is ready for the extra activity? After all, you don’t just need to have the right products and services available you need to have a website that is inviting and easy to use and navigate. Failing to do this will result in lead bounces and ultimately affect your bottom line.
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Imposter Domains: What They Are and How to Minimize Your Risks
The word “Impostor” means “Phony, fraud, sham, pretender, cheat.”
Nobody likes to be taken advantage of or to have their hard work stolen. Unfortunately, this is a crime that has been committed for centuries, and the cyber world is no exception. And while many people are aware of hacking, scams, and ransomware attacks, there are two additional ways that criminals are using the web – creating impostor domains and email spoofing, also known as Business Email Compromise (BEC).
In recent weeks, the crime of Impostor Domains has made tech headlines. Impostor Domains, also known as a homoglyph, are defined by Glosbe as “a character identical or nearly identical in appearance to another, but which differs in the meaning it represents.” Microsoft defines the word as “the exploitation of similarities of alphanumeric characters by cybercriminals to create deceptive domains for unlawful impersonation of legitimate organizations.” The use of impostor domains is similar to another malicious practice is known as Typosquatting or URL hijacking, in which hackers intentionally register domains of well-known websites but with the domain intentionally misspelled.
