We live in a world where, more than ever before, knowledge is power. Consequently, people look for information in a variety of ways, using a wide range of methods – and not all of them are above board. Perhaps one of the most invasive ways personal private information is obtained is via the Web.
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7 Tips to Protect Your Company’s Digital Sensitive Information
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9 Reasons to Consider Guest Blogging as a Source of Content for Your Site
If your company has a blog, then you know the challenge of posting consistently and frequently. The blog is often one of the most neglected elements of a website. What if you could not only keep your blog up to date but help someone else too?
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Internet Marketing: 7 Tips to Improve Your Results Now
Are traffic and engagement on your website less than you hoped for? How are you marketing it? Internet marketing is the umbrella term referring to many avenues for promoting your business online. It includes search engine optimization (SEO), social media, email marketing and more, tactics that drive traffic to your website and engage visitors’ attention once they arrive.
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Local Google Search Marketing Do’s & Don’ts
When you’re looking for a local business – from restaurants to florists, auto mechanics to dentists – where do you turn? Most of us pick up an electronic device and enter key words into a search engine. Therefore it is vital for local businesses to have online listings that are current, accurate and easy to find. Tools such as “Google My Business” are helpful for managing your online listings. Here are some basic guidelines to get the most mileage from your listings:
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SEO Success: 7 Elements That Help Search Engines Work for You
Anyone creating a business website has probably wondered: If I build it, will ‘they’ come? (like the question made famous in the movie Field of Dreams). Getting targeted traffic to your site is an essential for success of any online endeavor — and SEO (search engine optimization) is a primary means of accomplishing it.
According to the Wikipedia entry for SEO, the concept has been around since the mid-1990s. (The history of SEO on this page makes an interesting read!) Over the years, both website development and SEO have increased in complexity. But the goal of search engines and the process that drives them remain the same: to provide the most relevant and useful results to a searcher’s query.
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Google Search Update: Penalties for Using Pop-Ups
If you, like many others, are aggravated when you visit a website and are greeted with a pop-up window, Google’s latest announcement is sure to make you smile.
Google will be penalizing those mobile sites that have intrusive full-page ads and interstitial ads, by making them appear lower in search engine results.
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How to Design a Mobile Website That Works
Have you joined the mobile-friendly website bandwagon? Still holding out due to uncertainty that it’s really necessary? Consider this. Analysts predict that by 2017 two out of three users worldwide will access content via mobile device rather than a personal computer.
Being halfway through the third quarter of 2016, it’s a good time to optimize your site for mobile and be ready to engage as many holiday shoppers as possible.
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Email Newsletters: 9 Tips for Attracting and Engaging Readers
Does your email newsletter stand out from all the others in your subscribers’ inboxes? Research from the Content Marketing Institute indicates more than 80 percent of marketers use email newsletters. That’s a lot of ‘noise’ on the email channel, so how do you avoid getting lost in the crowd?
Competing for attention in email marketing requires many of the same principles as competing in other areas of business. It requires knowing your customers and prospects, having a well-planned strategy, targeting your message and communicating clearly.
