Save time and money on shipping this holiday season with the new WooCommerce Stamps.com extension — an option worth considering by anyone operating an online store.
Here’s what you can do with this new extension:
Think “blog post” when you hear the term content marketing? Blogging was one of the earliest content forms and can be a significant element of content marketing — but it’s rarely the only one. Potential elements are numerous and can include email campaigns, an active social media presence, downloadable white papers or e-books, even in-person events.
Content Marketing Institute defines content marketing as “the strategic approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Key aspects of the approach are providing information (content) that educates, entertains and engages members of the target audience, establishing the content provider as an accessible authority on the matter at hand, and developing a relationship of trust and loyalty with audience members.
Is your website ready for holiday shoppers? Earlier this month, Shop.org released its 2014 online holiday sales forecast. The National Retail Federation’s digital retail division predicted an increase in November and December of 8 to 11 percent over last year – anticipating up to $105 billion in e-commerce transactions this holiday season.
With this optimistic forecast in mind, those who operate online stores have only a couple of weeks to finalize preparations for the shopping rush. Here is a checklist to determine your readiness:
Are you using video on your website? If not, you may be missing an opportunity to get more mileage from it.
Recently, Your Local Studio featured a brief interview with our CEO, Daniel, in their “Marketing in the Morning” series. He spoke about the benefits of using video on your website landing pages.
We recently had the opportunity to develop a website for Ancilla, LLC, after a member of their marketing team who was familiar with our work recommended us.
Ancilla offers business development and clinical trials management services to independently owned research sites. (Read more about them on their site.) To support their business acquisition goals, the new site was to serve as an online business card, helping prospective clients find them in markets across the U.S. They required a site that was credible, attractive, mobile-friendly and easy to maintain.
Increasingly, we’re hearing from clients and prospects who are seeking help with optimizing the online search results for their business website. Search engine optimization (SEO) is an essential part of successful online marketing.
Interested in knowing more about SEO? Check out our July post on the topic.
Once initial SEO measures are in place, it is important to monitor your results going forward. Doing so will keep you informed about what is and is not working and help you identify early-stage problems – like a “healthcare” check-up for your website. Each time you monitor your results, you will have information to help you make adjustments for maintaining or improving your search results.
There have been some nasty hacks circulating the interwebs targeting WordPress recently. If you are running WordPress, we recommend that you update your site to 3.9.2 as soon as possible, as well as all your plugins. If you are currently subscribed to our WordPress update service, then we will handle that for you. Note, that is a different service than hosting. If you are not sure if you are getting updated by us, contact us to inquire about that.
Do you operate an online store with WooCommerce? We work with a number of businesses that are successfully operating e-stores using this WordPress plugin.
That’s why we are pleased to share the good news that WooCommerce has released its new iPhone App.
Now iPhone and iPod users with a WooCommerce e-store can easily stay connected to their store on the go.