Just a few decades ago, marketing was done primarily via television, radio and with the help of the U.S. postal service. Today, marketing has evolved to include e-mail marketing as a viable replacement for snail mail thanks to its lower cost, ease of distribution and higher returns. So, if you have not joined the e-marketing trend, what is it that is holding you back? And, if you are a part of e-mail marketing, ask yourself whether or not your marketing campaign is all it can be.
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What You Need to Know About Effective E-Mail Marketing
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12 Social Media Tools Businesses Can’t Afford to Overlook
Are you connected? Do you tweet? How many “Likes” or followers do you have on Twitter or Facebook? Social media can be the 800 lb. gorilla in the corner of the Web that business owners don’t know what to do with. Moreover, if you are a business owner-chances are, you have more than one social media account. Consequently, you can find yourself spending exorbitant amounts of time updating your status, promoting sales and cultivating customers.These actions are necessary, but they do not have to invoke hours of time online. There are dozens of social media tools that can help you save time and money, yet still build your business. In fact, a report released by the Century Link Resource Center shows that by using some of these social media tools, one mid-sized company saved $42,000 in just one year and reduced the amount of time spent on updating social networks and designing a keyword campaign-all by making a $6,000 investment.
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WordPress Now Powering Nearly a Quarter of New Active US Websites
How You can be a Part of the Success of WordPress Powering 22 out of every 100 new active domains and 14.7% of the top million websites worldwide, WordPress has shown repeatedly that it is a viable force on the Web. In fact, in July, WordPress.com blogs exceeded the 50 million mark and each month there are 287 million people making 2.5 billion page views of WordPress.com blogs.
At his State of the Word address in July, Matt Mullenweg, founder of WordPress, credited the success of WP with the ease of use and its affordability. This ease of use and customization is due in part to the 15,000 plugins available at WordPress.com and WordPress.org.
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Website Heat Maps: When You’re Hot, You’re Hot
Do you want to make the most of your website? Looking for a way to provide site guests with a profitable experience for both them and you? Then taking advantage of the results of a heat map is a wonderful way to give customers a prime web experience and optimal sales performance at the same time. If you are not familiar with the benefits of a heat map or perhaps have some concerns as to their true usefulness, then the following FAQs are especially for you:
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36 Best WordPress Plugins for Building your Business
As one of the most popular blogging platforms and content management systems, WordPress is a “household name” for anyone familiar with web design. With its ease of use, customization and extensive features, WordPress is a one-stop solution for just about anything, thanks to the vast number of great WordPress plugins.
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24 Ways LinkedIn Can Benefit Small Business
Social media is here to stay. And whether you choose to use YouTube or Facebook, Twitter or LinkedIn – being connected is a big part of today’s businesses. But while many business owners recognize Facebook and Twitter’s potential, they are unaware of the many ways that LinkedIn can help their business grow. However, recent reports from iTracks and Performics reveal the following about LinkedIn:- When Performics surveyed nearly 3,000 businesses, 59% of responders agreed that a LinkedIn account holds the highest value for professionals.
- Results also showed that of respondents with an active LinkedIn account, 50% visit the site at least weekly and 20% visit the site at least daily.
- In regards to the importance of LinkedIn as the most important social networking site, studies show that the numbers jumped dramatically from 41% last year to 59% this year.
- Of the 89% of Web companies using social media that participated in the iTracks study, 49% said that LinkedIn provides the best return on investment.
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WordPress 3.2 Update
Yesterday Matt Mullenweg, a bigwig with the WordPress content management system, posted this:
Last week we released WordPress 3.2, a version focused on making WP faster and lighter with a refreshed dashboard, new Twenty Eleven theme, a zen writing mode, and more: http://wordpress.org/news/2011/07/gershwin/
We waited to email because there were some issues with the JSON module on some web hosts, which the just-released version 3.2.1 fixes. Download from WordPress.org or click the update button in your dashboard to get the latest.What else is new? We’re doing a census of the WordPress World, if you have 5 minutes take this survey:
http://wpsurvey.surveydaddy.com/s/wp-2011-e?src=ema
We’re going to tally up the results and present them in my State of the Word talk next month in San Francisco, so send it to everyone you know who uses WordPress so we get the most representative sample.
There are also some fun WordCamps approaching in San Diego, Portsmouth, Boston, Chicago, Fayetteville, St. Louis, San Francisco, and Los Angeles:
Hope to see you at one soon!
Stay cool,
Matt
How You can be a Part of the Success of WordPress
Social media is here to stay. And whether you choose to use YouTube or Facebook, Twitter or LinkedIn – being connected is a big part of today’s businesses. But while many business owners recognize Facebook and Twitter’s potential, they are unaware of the many ways that LinkedIn can help their business grow. However, recent reports from iTracks and 