Google is about to update their authentication policy that impacts people who use Gmail to send emails through a third-party service like email marketing services or website contact forms. Free email providers like Yahoo, AOL, and soon Google have adopted the strict DMARC email authentication protocol to prevent spam.
In our last post, we discussed the merits of using an autoresponder for e-mail marketing to help boost your sales. But, now that you know the benefits of using an autoresponder, how can you be sure that the campaign(s) you design will be acknowledged and read? Here are some tips for a good autoresponder campaign.
Staying in touch with your customer base, as well as keeping the name of your company in front of potential customers, is an important part of any effective sales strategy However, many of us don’t have time to send out e-mail series or spend time working on extensive e-mail marketing campaigns. Yet, it is vital that one take the time to send out e-mail campaigns, as they are a prime way to keep your brand out there, build trust, send targeted information, support sales efforts and increase the client base.
Just a few decades ago, marketing was done primarily via television, radio and with the help of the U.S. postal service. Today, marketing has evolved to include e-mail marketing as a viable replacement for snail mail thanks to its lower cost, ease of distribution and higher returns. So, if you have not joined the e-marketing trend, what is it that is holding you back? And, if you are a part of e-mail marketing, ask yourself whether or not your marketing campaign is all it can be.