No matter the size of your business or organization, having an email service provider (ESP) is a must. You can choose a paid service or a free one, but email is still the standard method of communicating in most business environments – whether to an individual or a large group. However, there are many different email service providers to choose from so deciding which one to work with can be daunting. Knowing what type of email service provider you should use, based on your entity’s specific needs will help make the decision easier.
Choosing the Right Email Service Provider
Google G-Suite Legacy Free Edition Comes to an End in 2022 – Here’s What You May Need to Do About it!
Google G-Suite (Now called Google Workspace) has been a part of many small businesses for a long time. As such, these companies have come to depend on G-suite and its many tools. Throughout the 16+ years that the Workspace has been available, there have been many changes, tools, and revisions, but the free use of the program has made it quite appealing to the company looking to do more and spend less. However, Google has recently announced that “G suite legacy free edition will be no more beginning this year.”
Google Adopting More Strict Email Policy
Google is about to update their authentication policy that impacts people who use Gmail to send emails through a third-party service like email marketing services or website contact forms. Free email providers like Yahoo, AOL, and soon Google have adopted the strict DMARC email authentication protocol to prevent spam.
15 Tips for Effective Autoresponder Campaigns
In our last post, we discussed the merits of using an autoresponder for e-mail marketing to help boost your sales. But, now that you know the benefits of using an autoresponder, how can you be sure that the campaign(s) you design will be acknowledged and read? Here are some tips for a good autoresponder campaign.
Using Autoresponders to Promote Sales
Staying in touch with your customer base, as well as keeping the name of your company in front of potential customers, is an important part of any effective sales strategy However, many of us don’t have time to send out e-mail series or spend time working on extensive e-mail marketing campaigns. Yet, it is vital that one take the time to send out e-mail campaigns, as they are a prime way to keep your brand out there, build trust, send targeted information, support sales efforts and increase the client base.
What You Need to Know About Effective E-Mail Marketing
Just a few decades ago, marketing was done primarily via television, radio and with the help of the U.S. postal service. Today, marketing has evolved to include e-mail marketing as a viable replacement for snail mail thanks to its lower cost, ease of distribution and higher returns. So, if you have not joined the e-marketing trend, what is it that is holding you back? And, if you are a part of e-mail marketing, ask yourself whether or not your marketing campaign is all it can be.