Google G-Suite (Now called Google Workspace) has been a part of many small businesses for a long time. As such, these companies have come to depend on G-suite and its many tools. Throughout the 16+ years that the Workspace has been available, there have been many changes, tools, and revisions, but the free use of the program has made it quite appealing to the company looking to do more and spend less. However, Google has recently announced that “G suite legacy free edition will be no more beginning this year.”
In today’s post, we will be addressing one of the top questions asked from most of our clients when considering advertising with Google. And that question is: “How much money do I need?”
Up to this point, we’ve explained why Google Ads is the most powerful form of advertising on the planet as well as how, out of all the mainstream forms of advertising out there, Google Ads will get you the best bang for your buck. And if you missed those articles, you can check them out by clicking any one of the hyperlinks above. But to get started on today’s topic, you might be saying to yourself “Well, it’s great to know that Google Ads is the most powerful form of advertising and that I could save a lot of advertising dollars by taking that route.” However, then you might be asking yourself “But how much money will I need for my business or my particular product or service?” And, we don’t wanna boost your ego too much here but, that’s a good question…
You have likely spent time and money on building and optimizing your website. It may have pictures, a blog, perhaps a shopping cart feature, and an assortment of other plugins and elements that are designed to improve your web search ranking. But, in spite of all you have done, it is still not gaining as much search traffic as you would like.
This can be frustrating, and even a bit depressing. After all, your goal is to be on page one of search results. So, what are you to do?
In a word – E-A-T.
No, we don’t mean that you should grab a carton of ice cream or a plate of pasta and eat away your web troubles. Rather, E-A-T is an acronym that has to do with improving your Google search ranking.
Did you know……
- Research from DoubleClick (owned by Google) revealed that sites 53% of mobile sites are abandoned if the page took more than 3 seconds to load.
- A presentation by AliExpress claimed they reduced load time for their pages by 36% and recorded a 10.5% increase in orders and a 27% increase in conversion rates for new customers.
- Ancestory.com recorded a 7% positive rise in conversions after improving the render time of web pages by 68%, reducing page bloat by 46% and reducing load time by 64%.
As consumers, we like things fast. Fast money, fast cars, fast results, and fast food are but a few examples of the value we place on fast services or results we deem important. Consequently, it no surprise that we also expect our internet to be fast and websites we visit to be loaded quickly. In fact, this need for speed on the Web has resulted in Google determining earlier this year to include Site Speed as a ranking factor in search results.
When you’re looking for a local business – from restaurants to florists, auto mechanics to dentists – where do you turn? Most of us pick up an electronic device and enter key words into a search engine. Therefore it is vital for local businesses to have online listings that are current, accurate and easy to find. Tools such as “Google My Business” are helpful for managing your online listings. Here are some basic guidelines to get the most mileage from your listings:
If you, like many others, are aggravated when you visit a website and are greeted with a pop-up window, Google’s latest announcement is sure to make you smile.
Google will be penalizing those mobile sites that have intrusive full-page ads and interstitial ads, by making them appear lower in search engine results.
Have you typed a term into Google search on your phone recently? If so, you’re in good company – as some estimates say more than six out of every 10 Google searches are mobile. If you’ve been in the six or seven, did you find what you were looking for? Did your search results provide a link to a relevant, mobile-friendly site, one that could be viewed easily on your phone?
Google wants to ensure its mobile users are getting “friendly” results. Consequently, in 10 days the company will institute a significant change in how it ranks pages in mobile searches.
Increasingly, we’re hearing from clients and prospects who are seeking help with optimizing the online search results for their business website. Search engine optimization (SEO) is an essential part of successful online marketing.
Interested in knowing more about SEO? Check out our July post on the topic.
Once initial SEO measures are in place, it is important to monitor your results going forward. Doing so will keep you informed about what is and is not working and help you identify early-stage problems – like a “healthcare” check-up for your website. Each time you monitor your results, you will have information to help you make adjustments for maintaining or improving your search results.