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  1. Fast Loading Websites Raleigh

    How Important is a Fast Loading Website in 2017 and Beyond?

    Did you know……

    • Research from DoubleClick (owned by Google) revealed that sites 53% of mobile sites are abandoned if the page took more than 3 seconds to load.
    • A presentation by AliExpress claimed they reduced load time for their pages by 36% and recorded a 10.5% increase in orders and a 27% increase in conversion rates for new customers.
    • Ancestory.com recorded a 7% positive rise in conversions after improving the render time of web pages by 68%, reducing page bloat by 46% and reducing load time by 64%.

    As consumers, we like things fast. Fast money, fast cars, fast results, and fast food are but a few examples of the value we place on fast services or results we deem important. Consequently, it no surprise that we also expect our internet to be fast and websites we visit to be loaded quickly. In fact, this need for speed on the Web has resulted in Google determining earlier this year to include Site Speed as a ranking factor in search results.

  2. Link Building Raleigh NC

    11 Tips for Link Building in 2017

    If you are looking for ways to build your company’s online presence and search result ranking, then one of the best approaches is with link building. Regardless of your industry, the size of your company or even how big a budget you have, link building is a viable and powerful part of getting your website to show in search results in 2017.

    There are many approaches to link building, and there is no good “one size fits all” approach. Rather, you will find there are many unique ways to build links. Whether you are new to link building or merely need some new ideas to spice things up, here are some tried and true white hat techniques for boosting your site’s web presence and garnering more natural/organic links (Often referred to as Offsite SEO).

  3. 7 Reasons Why a Business Website is Well Worth the Investment

    While the large majority of businesses have adapted to many new ways of doing business as technology evolves, there are still a surprising number of them that have not yet set up accounts on social media or even have a website. In fact, a survey by Small Business group found that nearly one third of small businesses don’t have a website. However, 92% of the businesses without a website plan to have one by the end of 2018.

    So the question stands “Does Your Business Really Need a Website?” The answer for that is of course, up to each business to decide, but if you are hesitant to make the investment in a company website, then here are 7 reasons why a business website is well worth the investment:

  4. Secure Websites Raleigh

    6 Ways to Avoid Getting Your WordPress Website Hacked

    When it comes to building a company website, it can be tempting to look for ways to save a little bit of money.  However, like many things in life, taking a shortcut doesn’t necessarily add value or save time/money in the long run. This is certainly true should you decide to use free or inexpensive plugins or website templates when you develop with WordPress.

  5. 6 Benefits of Having a Business Blog

    It’s not unusual for a business website to include a blog. But without a plan for maintaining the blog, it is overlooked for months or even years after the first few posts. These businesses fail to garner the perks that having a blog has to offer.

    If you find yourself in this situation, you may find that you need to come up with a strategy to get content developed and posted regularly, or hire someone outside your office to do that for you.

  6. Benefits for Businesses Using LinkedIn & Google Plus

    As we bring our mini-series on social media to a close, it would be remiss of us to leave out Google Plus and LinkedIn. These two platforms are, for many, the least utilized, but that does not make them unimportant. These platforms offer some unique opportunities for social media engagement – especially if you take the time to learn about them! So, without further ado, let’s get started.

  7. Pinterest & Instagram Business Best Practices

    While many business owners are familiar with Pinterest and Instagram, many are scratching their head as to how they can be used to benefit their business. If you are willing to invest a small amount of time each week, you may be amazed at just how helpful these platforms can work for you – no matter your industry or target audience!

  8. Facebook & Twitter Best Practices for Building a Following

    If you are looking for a way to get exposure online and you have not yet set up social media accounts for your business, then you are overlooking an important part of online marketing. Of course, simply having an account on Facebook, Twitter, Pinterest, LinkedIn, etc. is not enough. You need to strategically use them to your advantage. But sometimes, it can be difficult to determine how to get the most from your social media accounts.

    If you are an infrequent user of social media, then it is important to understand how each social media platform works and what their strengths & weaknesses are and what audiences they cater towards. While there are several key social platforms, the two most well-known are Facebook and Twitter, so we will focus on those for this post. Stay turned for our next post where we will explore other popular platforms.

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