Blog

  1. Tips for Using PHP

    Many elements contribute to the overall look and usability of your website. Some of these elements are visible to everyone and others are a result of work done behind the scenes of the website. Programming languages like PHP is a good example.

    As one of the most versatile programing languages, PHP is ideal for creating exciting websites and interacting with information on the Internet. In fact, PHP (a recursive acronym standing for Hypertext Preprocessor) has a variety of features that have endeared it to web developers. Some of these features are:

    • PHP creates a webpage based on input requests.
    • It is a mediator between users and databases.
    • It helps allow a user to address a database through their browser and get a comprehensible answer back.
    • Custom PHP is compatible with nearly any Internet server.
    • It is an open source solution, so it is free to use and widely available on the Web.
    • PHP has a simple syntax that is similar to C or Java.
    • It has led to sub-disciplines like PHP web programming, PHP database programming, PHP object oriented programming and advanced PHP programming.
    • There is a strong community of PHP users, so should you have any questions during part of the web development process you are able to get help online.
    • PHP is not only free, but it is also secure.
  2. School Website Design

    While it may seem preposterous that a school might not have a website, there are many schools that either don’t have a website or don’t have one that they can manage themselves to produce timely updates. If you find yourself tasked with updating a school website, or maybe you are creating one from scratch, then there are many elements to keep in mind. The details will vary from school to school, but knowing what it takes to design a school website that is both functional and user-friendly will result in a school website that appeals to teachers, students and guests.  

  3. 8 Advantages of Hiring an AdWords Management Specialist

    While nearly anyone can use the Google AdWords results to help build a website, there are definite advantages to hiring a AdWords management specialist in Raleigh. Some of these advantages are:

    1. They understand how to run a successful pay per click campaign so that you get immediate results, a significant amount of data to help you determine if Google AdWords is a good investment for you and the ability to use Geotargeting effectively and efficiently.
    2. An AdWords management specialist knows how to track the goals of your website, work across multiple domains, install e-Commerce tracking, track non-eCommerce objectives and explore internal site search for a variety of campaigns.
    3. AdWords specialists know the best way to organize your campaign to make the most of your investment and save you money. They can also set up your Google AdWords account and payment information.
    4. They know how to optimize AdWords results and understand AdRank, quality scores, landing page quality and click through rates and understand how they affect your AdWords campaigns.
    5. They can help you select the best Google Display Network and search sites to display your ads.
    6. They recognize the importance of testing and tweaking your AdWords campaign to make sure you get the most from your campaign(s).
    7. A certified Google AdWords management specialist will help you design a campaign that results in high relevancy and quality scores.
    8. They can teach you how to understand the monthly reports so you do not have to rely on someone else to do it for you.
  4. Using Google AdWords in Conjunction with SEO

    While Google AdWords can be a great tool to build your business, this is only the case if you know how to use it. One such way is by using Google AdWords in conjunction with your SEO. After all, with SEO being one of the contributing factors to your website’s search engine ranking and the potential for Google AdWords to promote your site, using these elements together makes sense (as well as cents!)

  5. WordPress 3.3.1 Security and Maintenance Release

    Please note the below update from the WordPress team. If you are running WordPress, don’t forget to update your plugins and WordPress regularly!

    WordPress 3.3.1 is now available. This maintenance release fixes 15 issues with WordPress 3.3, as well as a fix for a cross-site scripting vulnerability that affected version 3.3. Thanks to Joshua H., Hoang T., Stefan Zimmerman, Chris K., and the Go Daddy security team for responsibly disclosing the bug to our security team.

  6. 5 Basics You Need to Know About Google Adwords

    Don’t you just love those advertisements that appear on the side of your screen when you do a web search? Have you ever given them much thought? Maybe you have even considered advertising your company on Google searches. If so, then you need to establish a Google AdWords account. In the Raleigh area, you will find several Google AdWords set up and management specialists, such as Page Progressive. In fact, we currently have coupons for a free $100 credit on new AdWords accounts and we would love to share them with you – no strings attached.

    If you have only a passing knowledge of AdWords, then you may wish to learn more about how to use them to best benefit you. We’re an authorized partner with Google AdWords  and we can provide you with numerous management tips for using AdWords accounts efficiently and effectively.

  7. Ooma VoIP Service: Another Option for Lower Phone Costs

    How often do you use your phone in the course of a day? Do you feel –at least on some days- that you have had a phone surgically attached to your head? Maybe, your days begin and end (or so it seems) with a phone call. For many people, being on the phone is the norm-not the exception. However, the cost of communication seems to be rising, and many are looking for ways to keep in touch without spending a great deal of money. Fortunately, there have been a number of VoIP companies such as VonageSkype, Clearwire, Time Warner and others that offer communication for less. One such VoIP service that we’ve been recently trying out in the office is Ooma.

  8. Business Networking New Year’s Resolutions for 2012

    As the year draws to a close, perhaps you have spent some time thinking about the highs and lows of your business year. Did you get that new client? What about your website? Have you made your site mobile-friendly? What business practices did you try, but deemed unsuccessful-or perhaps not as successful as you would have liked? Perhaps, this is your first year in business, and you have realized there is more involved in running a company or marketing than you realized. What would you change? What will you keep?