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  1. How Geotargeting Can Help Your Business

    What steps are you taking to ensure the success of your business? Are you blogging? Have you started using social media sites like Facebook or LinkedIn? Perhaps you are doing these business-promoting activities and want to do something more. If so, then why not take advantage of geotargeting? Geotargeting is defined as the ability to target users by city, state, country and zip code. And, while for those who specialize in internet marketing geotargeting is nothing new, its potential is rapidly being seen by business owners in the areas of SEO, Social Media and Pay-per-click advertising.

    Businesses using geotargeting can ensure they are found quickly by consumers doing web searches. How? If you own an Italian restaurant and it is listed on the web using geotargeting, when a consumer types in “city + Italian restaurant” a map will show up with area Italian restaurants marked, as well as an assortment of information.

  2. Warning: Google Apps and YouTube Don’t Mix!

    We had an issue with a client that is using Google Apps for their email and when they went to their YouTube account, it told them that since Google bought Youtube, their Youtube account info needs to be merged with a Gmail/Google account. It suggested merging with his Google Apps account, which Google now treats just like any other Gmail account. Well, guess what? Google Apps accounts don’t support integration with Youtube, so if you link them up you get a lovely “This service is not available” message and you’re locked out of your YouTube account!

    To fix it, you need to unlink your account which you can do here:

    http://www.youtube.com/my_account_unlink

    Then you can create a brand new Gmail/Google account here and then try to log in to your Youtube account using your OLD info and when it asks you to link the account with a Google Account make sure you link it to this new Gmail account – NOT your Google Apps account.

    Hope this helps some folks avoid an annoying issue. If you have questions, feel free to contact the Raleigh internet marketing experts at Page Progressive here.

  3. 12 Design Techniques for Great Web App User Interfaces

    A web application is only as good as its ease of use. After all, if it is difficult to understand or work with, you will likely be called upon to make changes or upgrades sooner, rather than later. So, to ensure that any user interface you design is simple and uncluttered, be sure to apply the following techniques and recommendations:

  4. Web Applications and User Interfaces

    Web applications for your business, when well designed, will save you time and money. However, for a web application to be well planned, it is critical that the designers understand the needs of the company as well as those of the user. There are many approaches to designing user interfaces for a business or organization web app, so it is important that you first understand some of the basics in web app and user interface (UI) design. First and foremost, you need to decide (or be aware of) what type of UI you will be designing. A UI typically falls into one of these styles (though some may be a combination of the two).

    • Open systems which are accessed by anyone who has an account (free or paid) with the group
    • Closed systems, also called line of business applications, that usually cannot be accessed by anyone outside of those people it was created for

  5. There’s an App for That! Designing Web Apps

    With the commonality of smartphones, people everywhere are finding that more and more, they depend on their phone to help them get things done and the term “app” has become a household word. Consequently, perceptive companies are producing web applications, which consumers can use to make life easier whether on a mobile device or a desktop computer. The applications range in price and function, and appeal to consumers of every age and interest. But what is that makes one app more desirable or more successful than another? If you are planning to design a web app, there are 10 elements you will want to keep in mind.

  6. User-friendly Call to Action Buttons for Your Website

    You want your business to grow. You have done all the things that are necessary to bring guests to your website – SEO, link bait, branding and more. And now that people are on your website, you want your guests to become your customers and clients. To do this, an effective call to action button is necessary. A successful call to action button prompts a user to take the next step, which results in conversions  for a blog or website.

  7. A Good Name Is Better To Be Chosen: Choosing the Perfect Domain Name

    A Chinese proverb states, “The beginning of wisdom is to call things by their right names.” Italians have another expression regarding names, “Who has a bad name is half hanged.” When it comes to choosing a domain for your business, both of these statements can be right. After all, you want a domain name (or URL) that correctly identifies who you are as well as what you do. Anything less and your business is fighting an uphill hike on the road to success.

  8. Getting to Know the QR Code’s Cousin: Microsoft Tags

    With all the interest in QR codes, it is no surprise that Microsoft wanted a piece of the action. Enter the Microsoft Tag.

    The Microsoft Tag is a high capacity color bar code and works much like a QR code. However, unlike QR codes which are typically black and white (though some sites offer an alternate color rather than black), the Microsoft Tag can be created to have two, four or eight colors in a triangular grid matrix. They are designed to support four types of content, with optional passwords for each:

    • URLs
    • Free text – up to 1,000 characters with password optional
    • Dialers – automatically dial the embedded number
    • vCard – the ability to upload all or part of a form’s information requirements
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