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  1. Web Applications and User Interfaces

    Web applications for your business, when well designed, will save you time and money. However, for a web application to be well planned, it is critical that the designers understand the needs of the company as well as those of the user. There are many approaches to designing user interfaces for a business or organization web app, so it is important that you first understand some of the basics in web app and user interface (UI) design. First and foremost, you need to decide (or be aware of) what type of UI you will be designing. A UI typically falls into one of these styles (though some may be a combination of the two).

    • Open systems which are accessed by anyone who has an account (free or paid) with the group
    • Closed systems, also called line of business applications, that usually cannot be accessed by anyone outside of those people it was created for

  2. There’s an App for That! Designing Web Apps

    With the commonality of smartphones, people everywhere are finding that more and more, they depend on their phone to help them get things done and the term “app” has become a household word. Consequently, perceptive companies are producing web applications, which consumers can use to make life easier whether on a mobile device or a desktop computer. The applications range in price and function, and appeal to consumers of every age and interest. But what is that makes one app more desirable or more successful than another? If you are planning to design a web app, there are 10 elements you will want to keep in mind.

  3. User-friendly Call to Action Buttons for Your Website

    You want your business to grow. You have done all the things that are necessary to bring guests to your website – SEO, link bait, branding and more. And now that people are on your website, you want your guests to become your customers and clients. To do this, an effective call to action button is necessary. A successful call to action button prompts a user to take the next step, which results in conversions  for a blog or website.

  4. A Good Name Is Better To Be Chosen: Choosing the Perfect Domain Name

    A Chinese proverb states, “The beginning of wisdom is to call things by their right names.” Italians have another expression regarding names, “Who has a bad name is half hanged.” When it comes to choosing a domain for your business, both of these statements can be right. After all, you want a domain name (or URL) that correctly identifies who you are as well as what you do. Anything less and your business is fighting an uphill hike on the road to success.

  5. Getting to Know the QR Code’s Cousin: Microsoft Tags

    With all the interest in QR codes, it is no surprise that Microsoft wanted a piece of the action. Enter the Microsoft Tag.

    The Microsoft Tag is a high capacity color bar code and works much like a QR code. However, unlike QR codes which are typically black and white (though some sites offer an alternate color rather than black), the Microsoft Tag can be created to have two, four or eight colors in a triangular grid matrix. They are designed to support four types of content, with optional passwords for each:

    • URLs
    • Free text – up to 1,000 characters with password optional
    • Dialers – automatically dial the embedded number
    • vCard – the ability to upload all or part of a form’s information requirements

  6. Get Queued Up: QR Codes and Your Business

    It has been said that the more things change, the more they stay the same and when it comes to business marketing, this is certainly true. After all, in days gone by businesses promoted their services primarily with printed advertisements in newspapers and magazines. Today, those marketing methods are still standard, but they are combined with additional media advertisements like social media sites, e-mail campaigns and television commercials. A newcomer to the marketing scene is the QR Code.

  7. The Do’s and Don’ts of Landing Pages

    TargetA very popular concept in the world of web design and internet marketing is the “Landing Page.” But what exactly is a landing page? While there is much discussion, there is not an exact definition. However, Dave Chaffey of SmartInsights defines landing pages as “Specific pages on a website created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome.” Or, one could say a landing page is a place to get targeted online leads.

  8. 9 Ways to Boost Your Business with Client Testimonials

    Testimonials - RatingWe’ve all been there. You need to have some work done on your home, and you want the job done well and for a price that will not break the budget. So, you start asking your friends about which company to call and before long, you’ve heard about several contractors-some of which received rave reviews and other comments warning of those companies to avoid. As long as there is commerce, this will be the case.

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