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  1. 10 Ways to Prepare for a Successful Year in 2014

    A brand new year is just around the corner. Are you prepared to make the most of the 365 days it offers? We’ve collected advice from around the web and compiled it here for your consideration as you finalize plans for 2014.

    • 1. Review your 2013 goals. Which ones did you meet? Which ones did you fail to meet despite your best intentions? What will you carry over to 2014, and what will you leave behind? Set action-based goals for the new year, assigning start-by and finish-by dates to each of them.

  2. 12 Last Minute Marketing Tips for the Holiday Season

    “Black Friday” is only one week away. Are you ready for the holiday shopping season? Could your business use a boost from the biggest shopping time of year?

    For anyone still considering last minute marketing for the holidays, here are 12 tips:

    • Competition for customers’ attention is never more fierce than during the holidays. To help cut through the clutter, create a consistent message and repeat it in numerous channels: email, text messages, website posts, holiday cards, social media, etc.

  3. 17 Content Marketing Tips for Busy Business Owners

    Content marketing is a useful and effective tool for generating website traffic and sales leads, but the demand of creating content can be heavy for the busy business owner. In a 2012 study by the Content Marketing Institute, more than six out of 10 respondents said their biggest content marketing challenge was “producing enough content.” For everyone who identifies with these survey participants, we have compiled this list of content marketing ideas that can be applied to your websites, blogs and social media.

  4. Create a Strategy to Maximize Return on Your Content

    In today’s marketplace, customers report being nearly 60 percent through the purchase decision process before ever talking with a sales rep. That’s a finding of The Digital Evolution of B2B Marketing, a January 2013 research report by Google and CEB.

    Online information is more influential in buying decisions than ever before, which is why we’re hearing so much about content. It’s an integral part of the marketing strategy for B2B and many B2C businesses. Effective content marketing can build brand loyalty as well as sales leads and conversions, and at a lower cost than traditional marketing methods.

  5. Content Marketing Can Bring More Business Your Way

    High quality content has always been an important element in a company’s website and internet marketing strategy. But with recent updates to search engine algorithms, the importance has increased. Valuable and regularly updated content on your site is a signal to search engines — as well as existing and prospective customers — that your company is active and relevant in your industry.

    Using content to increase web traffic, awareness, leads and sales, known as “content marketing,” has generated a lot of buzz online – and for good reason.

  6. 11 Tips for Using Social Media to Help Potential Customers Find You

    “Ready or not, here I come!” As in the classic children’s game Hide and Seek, someone is looking for you – are you ready? Can customers find your business in the “social” marketplace?

    There are countless tools for promoting your business – from T-shirts, pens and business cards to billboards and local event sponsorships. Online, there are websites, landing pages, search engine optimization (SEO), pay per click ads and, now, social media.

    Yes, the online world has gone “social.” With increasing numbers of users on these platforms every day (across age ranges!), it appears they are here to stay. Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest are among the most popular. Each of these provides new opportunities for your customers to “find” you (and for you to find them) every day.

  7. 9 Ways to Build your LinkedIn Circle

    Last post we showed you 15 ways you can use LinkedIn to build your business. However, LinkedIn can be used to do much more. Here is an assortment of things you can do to build your LinkedIn circle:

  8. 24 Ways LinkedIn Can Benefit Small Business


    Social media is here to stay. And whether you choose to use YouTube or Facebook, Twitter or LinkedIn – being connected is a big part of today’s businesses. But while many business owners recognize Facebook and Twitter’s potential, they are unaware of the many ways that LinkedIn can help their business grow. However, recent reports from iTracks and     Performics reveal the following about LinkedIn:

    • When Performics surveyed nearly 3,000 businesses, 59% of responders agreed that a LinkedIn account holds the highest value for professionals.
    • Results also showed that of respondents with an active LinkedIn account, 50% visit the site at least weekly and 20% visit the site at least daily.
    • In regards to the importance of LinkedIn as the most important social networking site, studies show that the numbers jumped dramatically from 41% last year to 59% this year.
    • Of the 89% of Web companies using social media that participated in the iTracks study, 49% said that LinkedIn provides the best return on investment.

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