“Black Friday” is only one week away. Are you ready for the holiday shopping season? Could your business use a boost from the biggest shopping time of year?
For anyone still considering last minute marketing for the holidays, here are 12 tips:
Content marketing is a useful and effective tool for generating website traffic and sales leads, but the demand of creating content can be heavy for the busy business owner. In a 2012 study by the Content Marketing Institute, more than six out of 10 respondents said their biggest content marketing challenge was “producing enough content.” For everyone who identifies with these survey participants, we have compiled this list of content marketing ideas that can be applied to your websites, blogs and social media.
In today’s marketplace, customers report being nearly 60 percent through the purchase decision process before ever talking with a sales rep. That’s a finding of The Digital Evolution of B2B Marketing, a January 2013 research report by Google and CEB.
Online information is more influential in buying decisions than ever before, which is why we’re hearing so much about content. It’s an integral part of the marketing strategy for B2B and many B2C businesses. Effective content marketing can build brand loyalty as well as sales leads and conversions, and at a lower cost than traditional marketing methods.
High quality content has always been an important element in a company’s website and internet marketing strategy. But with recent updates to search engine algorithms, the importance has increased. Valuable and regularly updated content on your site is a signal to search engines — as well as existing and prospective customers — that your company is active and relevant in your industry.
Using content to increase web traffic, awareness, leads and sales, known as “content marketing,” has generated a lot of buzz online – and for good reason.
“Ready or not, here I come!” As in the classic children’s game Hide and Seek, someone is looking for you – are you ready? Can customers find your business in the “social” marketplace?
There are countless tools for promoting your business – from T-shirts, pens and business cards to billboards and local event sponsorships. Online, there are websites, landing pages, search engine optimization (SEO), pay per click ads and, now, social media.
Yes, the online world has gone “social.” With increasing numbers of users on these platforms every day (across age ranges!), it appears they are here to stay. Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest are among the most popular. Each of these provides new opportunities for your customers to “find” you (and for you to find them) every day.
Social media is here to stay. And whether you choose to use YouTube or Facebook, Twitter or LinkedIn – being connected is a big part of today’s businesses. But while many business owners recognize Facebook and Twitter’s potential, they are unaware of the many ways that LinkedIn can help their business grow. However, recent reports from iTracks and Performics reveal the following about LinkedIn:
You want your business to grow. You have done all the things that are necessary to bring guests to your website – SEO, link bait, branding and more. And now that people are on your website, you want your guests to become your customers and clients. To do this, an effective call to action button is necessary. A successful call to action button prompts a user to take the next step, which results in conversions for a blog or website.