Ready or not, Christmas is just around the corner. And while that may bring mixed feelings, one thing is safe to assume, more consumers will be doing online shopping. So, what can you do the make sure your website is ready for the extra activity? After all, you don’t just need to have the right products and services available you need to have a website that is inviting and easy to use and navigate. Failing to do this will result in lead bounces and ultimately affect your bottom line.
Does it seem that your website’s conversion rate is a bit lacking? Perhaps you have an e-commerce site and want to be sure that you are optimizing your sales.
Conversion rate optimization (CRO) is defined by vwo.com as the process of optimizing your guest’s experience on your website or landing pages to boost the probability of your guests taking the desired result- converting from someone perusing what you have to offer to someone who makes a purchase.
In order to achieve the desired CRO, you must do all that you can to encourage guests to not only make the first purchase but to come back again. As a result, it is important to avoid as many of the common mistakes in conversion rate optimization as possible.
If you want to have an ecommerce website for your business that is beneficial for you and easy for your clientele to use, then you must have a payment processor. There are dozens of payment processors out there, so it can be difficult to know which one is best for your specific needs.
If you are new to the world of ecommerce, then it can be a bit overwhelming. Since everyone has different needs and preferences, it may be necessary to have more than one payment method in place. So, to help you determine what payment processing option(s) will be best for your website, we have researched several options.
Look at your phone’s home screen.
Chances are, you will see apps for banking, for tracking the weather, shopping apps, ones that keep you on schedule, work related apps, and most likely, at least one type of social media app. If you are a business owner using WooCommerce, then it is important that you know about a newcomer to the Android world of apps – the WooCommerce app. (It should be noted that this is not WooCommerce’s first venture into apps, as they already had one designed for IOS – which was improved with this new app.)
Just one look at the crowded shopping centers, malls and big box stores – it is safe to confirm that the holidays will soon be here. And, for many brick and mortar stores this means longer lines, longer hours and bigger revenue than normal. However, if you have a business that is primarily web-based, then sales are often at non-traditional hours which means your busy time(s) vary.
Of course, if you feel that your online business could (or should) be doing more, then don’t despair. There is still time to increase your holiday sales – even if you fear that it might be the 11th hour! Here are some tips from the e-commerce pros to help you increase ecommerce sales.
In a recent blog post, we shared that the Supreme Court changed a 20-year-old ruling regarding taxes. Now, taxes can be collected on ecommerce sites. However, it can be a bit of a challenge to determine the proper calculations – especially when it comes to implementation on a website.
If you are a US online business with a retail aspect, then there are a few questions you will need to ask before getting your website set up for charging sales tax. These questions are –
- What states are the primary ones with which you do business – in particular, those with more than 100K in sales or 200 transactions in a state, states with brick mortar locations, and those with inventory/warehouse(s)?
- From and to which address(es) do you ship your products?
- Are any of the items you sell tax exempt?
- Are any of your customer entities or resellers who are tax exempt?
- How do you collect payments?
It’ been said that the only two things we can depend on in life are death and taxes. Perhaps a sobering thought, but no less a true one. After all, we pay taxes on virtually everything we consume and thanks to a recent vote in the Supreme Court, one more taxed element has been added to the list – sales tax on online transactions.
In times past, non-physical vendors were limited as to how they applied tax. Essentially, unless a company had a physical presence they could not charge a sales tax. This original ruling was made more than 20 years ago, long before ecommerce was imagined. The ruling was passed with the belief that doing otherwise would place an undue burden on interstate commerce, thus being unconstitutional. At the time of the original decision, it was determined that states were losing between $694 million and $3 billion annually. However, as e-commerce has grown and online shopping has become more prevalent, those numbers have grown, to the tune of $8 billion and $33 billion per year. A much larger loss of revenue for states.
For those who use their websites to sell products, one of the most commonly used ecommerce tools is WooCommerce and it has recently undergone a major update.