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  1. Google Ad Campaign Types

    In today’s post, we will be giving a quick breakdown of the 5 main campaign types offered by Google Ads.  You wouldn’t believe how many people we run into who have no idea that Google offers such a wide range of advertising options on their platform.  If you’re one of those people, this article is for you.  There are 5 different campaign types for you to choose from depending on your budget, business type or industry, location and overall advertising goals.  Each of these campaign types open up some pretty cool secondary options which allow you to tailor the performance and functionality of your ads.

    The five campaign types are as follows:  Search, Display, Video, Shopping and App.  These campaign types are centered around Google’s advertising networks which include the Search Network, Display Network and the YouTube Network.  For the sake of simplicity, we’ll just give you a brief rundown of each campaign type; and hopefully provide a little insight on which one would be more suitable for your business and advertising goals.

  2. How Much Money do I Need to Advertise with Google?

    In today’s post, we will be addressing one of the top questions asked from most of our clients when considering advertising with Google.  And that question is:  “How much money do I need?”

    Up to this point, we’ve explained why Google Ads is the most powerful form of advertising on the planet as well as how, out of all the mainstream forms of advertising out there, Google Ads will get you the best bang for your buck.  And if you missed those articles, you can check them out by clicking any one of the hyperlinks above.  But to get started on today’s topic, you might be saying to yourself “Well, it’s great to know that Google Ads is the most powerful form of advertising and that I could save a lot of advertising dollars by taking that route.”  However, then you might be asking yourself “But how much money will I need for my business or my particular product or service?”  And, we don’t wanna boost your ego too much here but, that’s a good question…

  3. PPC Expert Raleigh

    9 Benefits of a PPC Campaign

    When thinking about building an online marketing strategy, there are a variety of elements that need to be considered. One of the most vital is a PPC (Pay Per Click). By using a PPC campaign, you are able to see how effective your approach is quickly because you do not have to wait for search engines to re-index your website like you do with organic SEO efforts.

  4. Goodbye Keyword Tool, Hello Keyword Planner

    Looking for Google’s Keyword Tool? You won’t find it. The search giant has replaced the well-known, frequently used search engine optimization (SEO) research tool with its new Keyword Planner.

    The Planner combines features of the previous Keyword Tool with the AdWords Traffic Estimator — both of which were general purpose tools. The primary focus of the Keyword Planner is making it easier for advertisers to create Pay-Per-Click (PPC) campaigns. With its “wizard” type interface, one article on SearchEngineLand calls it “an ultimate AdWords campaign building workshop.”

  5. Hiring Internet Marketing Consultants: Choose Wisely!

    marketingHave you ever hired a company to do link building, SEO, PPC or other forms of Internet marketing, and months later realized that despite much time and money invested that your website page ranking has not improved, or perhaps, it spiked for a time, but then dropped significantly? If so, then you are not alone! In fact, many companies have been taken advantage of by Internet marketing businesses, which they hired to help them to increase their Web presence.

  6. How to Build Your Internet Presence

    As a business owner, you recognize that it is vital that you get the word out about your company. Perhaps, you take out ads in the paper, have a coupon in those monthly coupon mail-outs or even have a paid spot on television or radio. These can all be effective. But what about the Internet? Do you realize that one of the most effective things you can do to build brand awareness for your company is by using the Internet? In fact, as more than 70% of the population uses the Internet to locate businesses and products, it is vital that you think about what you can do to promote your business online.

  7. 3 Keys to Successful Pay Per Click (PPC) Advertising

    There is nothing new about advertising. It has likely been in place since the first entrepreneur decided to sell their product. And, while much has changed in the world of commerce, advertising seems to be here to stay. However, the methods have changed greatly with the widespread threads of the Web. And perhaps, one of the most significant changes, is the introduction of PPC (pay-per-click) advertising.

    PPC was initially introduced as a proof of concept by Jeffrey Brewer of GoTo.com in 1998; however, it was not until 2002 that the AdWords system was established. The potential of AdWords, as well as other similar programs was a turning point in how business on the Web is done.

  8. 8 Advantages of Hiring an AdWords Management Specialist

    While nearly anyone can use the Google AdWords results to help build a website, there are definite advantages to hiring a AdWords management specialist in Raleigh. Some of these advantages are:

    1. They understand how to run a successful pay per click campaign so that you get immediate results, a significant amount of data to help you determine if Google AdWords is a good investment for you and the ability to use Geotargeting effectively and efficiently.
    2. An AdWords management specialist knows how to track the goals of your website, work across multiple domains, install e-Commerce tracking, track non-eCommerce objectives and explore internal site search for a variety of campaigns.
    3. AdWords specialists know the best way to organize your campaign to make the most of your investment and save you money. They can also set up your Google AdWords account and payment information.
    4. They know how to optimize AdWords results and understand AdRank, quality scores, landing page quality and click through rates and understand how they affect your AdWords campaigns.
    5. They can help you select the best Google Display Network and search sites to display your ads.
    6. They recognize the importance of testing and tweaking your AdWords campaign to make sure you get the most from your campaign(s).
    7. A certified Google AdWords management specialist will help you design a campaign that results in high relevancy and quality scores.
    8. They can teach you how to understand the monthly reports so you do not have to rely on someone else to do it for you.
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