In today’s post, we will be giving a quick breakdown of the 5 main campaign types offered by Google Ads. You wouldn’t believe how many people we run into who have no idea that Google offers such a wide range of advertising options on their platform. If you’re one of those people, this article is for you. There are 5 different campaign types for you to choose from depending on your budget, business type or industry, location and overall advertising goals. Each of these campaign types open up some pretty cool secondary options which allow you to tailor the performance and functionality of your ads.
The five campaign types are as follows: Search, Display, Video, Shopping and App. These campaign types are centered around Google’s advertising networks which include the Search Network, Display Network and the YouTube Network. For the sake of simplicity, we’ll just give you a brief rundown of each campaign type; and hopefully provide a little insight on which one would be more suitable for your business and advertising goals.