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  1. Daniel Trimpey Presentation on Internet Marketing

    Page Progressive CEO, Daniel Trimpey, gave a 45 minute talk on the basics of a sound internet marketing strategy for small businesses on March 21st at Your Local Studio and via live internet stream. Both in person and online participants were able to pose questions throughout the talk. The topic will be a broad overview of four areas of internet marketing:

    1. SEO
    2. Link Building
    3. Paid Advertising
    4. Social Media/Email Marketing

    Click here to watch an archived recording of the presentation or you can watch it below!

  2. Business Networking New Year’s Resolutions for 2012

    As the year draws to a close, perhaps you have spent some time thinking about the highs and lows of your business year. Did you get that new client? What about your website? Have you made your site mobile-friendly? What business practices did you try, but deemed unsuccessful-or perhaps not as successful as you would have liked? Perhaps, this is your first year in business, and you have realized there is more involved in running a company or marketing than you realized. What would you change? What will you keep?

  3. Apple Siri = Changes in Local SEO?

    While Siri, the voice recognition software on new iPhones, may seem to be a great feature for the user, it may not be the golden child for website SEO. This is due in part to how Siri works. IPhone 4S users can ask, for example, “Where is a bookstore?” and within moments have a list of bookstores- all without needing to do traditional web search. While this may be a plus for the user, Siri’s automated process effectively bypasses pay per click advertisements and even the need to visit some websites.

  4. 12 Reasons to Hire a Professional Web Developer for Custom Sites

    If you have been considering a custom web design for your business, but have no idea where to start, then the best thing you can do is hire a professional web developer. This is because a professional custom web design can provide you with solid user interface, marketability, a mobile-friendly site, a website rich in keywords for your industry, a ghostwriter for your blog and many other tools to make your website and business stand out from the rest. Yes, you can opt for a cheap or even free site with the tools that are out there, but like many other things in life, you get what you pay for. 

  5. 15 SEO Tips for Making Google Love your Website

    As one of the most powerful search engines on the web, Google affects the way most professional web developers approach custom web design. After all, Google plays such an important role to the Internet that it is not uncommon to hear people use the company’s name as a verb such as  “I Googled (pick a topic) and found out…” Consequently, to design a website without keeping Google and other search engines in mind is counterproductive. But what does it mean to design for Google or other search engines? Is there some secret code you must have? No, there is no special code you must use when designing a web site for search engines; however, there are several key areas where you will want to focus to make sure search engines can properly index your site, which promotes the best placement for your pages in search engine results.

  6. How Geotargeting Can Help Your Business

    What steps are you taking to ensure the success of your business? Are you blogging? Have you started using social media sites like Facebook or LinkedIn? Perhaps you are doing these business-promoting activities and want to do something more. If so, then why not take advantage of geotargeting? Geotargeting is defined as the ability to target users by city, state, country and zip code. And, while for those who specialize in internet marketing geotargeting is nothing new, its potential is rapidly being seen by business owners in the areas of SEO, Social Media and Pay-per-click advertising.

    Businesses using geotargeting can ensure they are found quickly by consumers doing web searches. How? If you own an Italian restaurant and it is listed on the web using geotargeting, when a consumer types in “city + Italian restaurant” a map will show up with area Italian restaurants marked, as well as an assortment of information.

  7. The Do’s and Don’ts of Landing Pages

    TargetA very popular concept in the world of web design and internet marketing is the “Landing Page.” But what exactly is a landing page? While there is much discussion, there is not an exact definition. However, Dave Chaffey of SmartInsights defines landing pages as “Specific pages on a website created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome.” Or, one could say a landing page is a place to get targeted online leads.

  8. SEO Link Bait from A to Z: Sinking the Hook 26 Different Ways

    Link BaitYou’ve worked hard to build your business.  Your website is user-friendly and perhaps you even send out a monthly newsletter.  However, despite all this, you still need more people to know about your company. What else can you do to draw the consumer’s attention? You need to use link bait!  Just as an angler uses tantalizing flies and spinners to lure “the big one” to his hook, today’s web companies are using link bait to draw more customers their site.  “So what is link bait?” you ask. Good question.

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