If you are a small business owner, you likely spend hours every month working on marketing activities – or at least wish you could! From keywords to social media, newsletters, and online advertising campaigns the list of things to keep up with daunting. But the question is not how much you are doing, but how effective it is.
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5 Small Business Tips to Track Your Marketing Strategy
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6 Tips for a Clever Company Brand
What’s so special about a company’s brand? More personally, what does your company brand say about you, your products and your services? Today’s society is no longer swayed by a good commercial or a mediocre product. Today’s informed consumer is looking for a company that they can trust, and they have many tools available to determine where to buy from, such as social media or online reviews.
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Got a Web App? Reasons to Consider It for Your Business
Have you considered a custom web-based application (or web app) for your business? Along with scads of new technologies, web apps are increasingly popular as an alternative to traditional desktop software.
Think Google Apps, for example, now commonly used for office tasks such as word processing and spreadsheets previously done with various desktop applications. Similarly, there are webmail, web forms, online banking, online shopping apps that have become part of our everyday lives.
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How to Get the Best Website Ever
When you decide to take the plunge and hire someone to (re)design your website, chances are high that you will have a preconceived idea of how you believe the process will go. Whether it be that you bring a concept to the web designer and they do the rest, or that you anticipate a very hands-on approach – everyone’s expectations are a little different and they can make the process better. or worse – depending on a variety of factors.
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How to Boost Website Conversion Rate in 2017
If you have plenty of website traffic, but are still not having as many conversions as you would like, then perhaps it is time to re-assess your approach. If you are interested in boosting your website’s conversion rate, then now is the time to implement solid CRO (Conversion Rate Optimization) tactics.
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What to Do if You Have been the Victim of a Cyber Attack
In our last article, we talked about what to do to prevent a breach in cyber security. But what if you have already been the victim of a scam or malware attack? How do you move forward and protect yourself and your clients from being victims at a later date? The feelings associated with a cyber-attack range from disbelief to denial, anger, embarrassment and ultimately, being ready to take action. The one thing you don’t need to do is PANIC.
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7 Tips to Protect Your Company’s Digital Sensitive Information
We live in a world where, more than ever before, knowledge is power. Consequently, people look for information in a variety of ways, using a wide range of methods – and not all of them are above board. Perhaps one of the most invasive ways personal private information is obtained is via the Web.
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9 Reasons to Consider Guest Blogging as a Source of Content for Your Site
If your company has a blog, then you know the challenge of posting consistently and frequently. The blog is often one of the most neglected elements of a website. What if you could not only keep your blog up to date but help someone else too?
