It’s not unusual for a business website to include a blog. But without a plan for maintaining the blog, it is overlooked for months or even years after the first few posts. These businesses fail to garner the perks that having a blog has to offer.
If you find yourself in this situation, you may find that you need to come up with a strategy to get content developed and posted regularly, or hire someone outside your office to do that for you.
As we bring our mini-series on social media to a close, it would be remiss of us to leave out Google Plus and LinkedIn. These two platforms are, for many, the least utilized, but that does not make them unimportant. These platforms offer some unique opportunities for social media engagement – especially if you take the time to learn about them! So, without further ado, let’s get started.
While many business owners are familiar with Pinterest and Instagram, many are scratching their head as to how they can be used to benefit their business. If you are willing to invest a small amount of time each week, you may be amazed at just how helpful these platforms can work for you – no matter your industry or target audience!
If you are looking for a way to get exposure online and you have not yet set up social media accounts for your business, then you are overlooking an important part of online marketing. Of course, simply having an account on Facebook, Twitter, Pinterest, LinkedIn, etc. is not enough. You need to strategically use them to your advantage. But sometimes, it can be difficult to determine how to get the most from your social media accounts.
If you are an infrequent user of social media, then it is important to understand how each social media platform works and what their strengths & weaknesses are and what audiences they cater towards. While there are several key social platforms, the two most well-known are Facebook and Twitter, so we will focus on those for this post. Stay turned for our next post where we will explore other popular platforms.
We have all been there. After spending time crafting the perfect blog post, it is time to place the image(s) that can take it to the next level. But, there’s just one problem. We don’t have any images available that truly tell the story we want.
When thinking about building an online marketing strategy, there are a variety of elements that need to be considered. One of the most vital is a PPC (Pay Per Click). By using a PPC campaign, you are able to see how effective your approach is quickly because you do not have to wait for search engines to re-index your website like you do with organic SEO efforts.
Your website is one of the best ways to encourage people to make a purchase or visit your location. Sure, social media, newsletters, press releases, and marketing efforts are all important as well but your website plays a vital role in your business’ success.
For those who use their websites to sell products, one of the most commonly used ecommerce tools is WooCommerce and it has recently undergone a major update.