While many business owners are familiar with Pinterest and Instagram, many are scratching their head as to how they can be used to benefit their business. If you are willing to invest a small amount of time each week, you may be amazed at just how helpful these platforms can work for you – no matter your industry or target audience!
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Pinterest & Instagram Business Best Practices
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Facebook & Twitter Best Practices for Building a Following
If you are looking for a way to get exposure online and you have not yet set up social media accounts for your business, then you are overlooking an important part of online marketing. Of course, simply having an account on Facebook, Twitter, Pinterest, LinkedIn, etc. is not enough. You need to strategically use them to your advantage. But sometimes, it can be difficult to determine how to get the most from your social media accounts.
If you are an infrequent user of social media, then it is important to understand how each social media platform works and what their strengths & weaknesses are and what audiences they cater towards. While there are several key social platforms, the two most well-known are Facebook and Twitter, so we will focus on those for this post. Stay turned for our next post where we will explore other popular platforms.
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6 Sites to Find Copyright-Free Images for Commercial Use
We have all been there. After spending time crafting the perfect blog post, it is time to place the image(s) that can take it to the next level. But, there’s just one problem. We don’t have any images available that truly tell the story we want.
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9 Benefits of a PPC Campaign
When thinking about building an online marketing strategy, there are a variety of elements that need to be considered. One of the most vital is a PPC (Pay Per Click). By using a PPC campaign, you are able to see how effective your approach is quickly because you do not have to wait for search engines to re-index your website like you do with organic SEO efforts.
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4 Tips for an Effective Homepage
Your website is one of the best ways to encourage people to make a purchase or visit your location. Sure, social media, newsletters, press releases, and marketing efforts are all important as well but your website plays a vital role in your business’ success.
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WooCommerce 3.0 Major Update
For those who use their websites to sell products, one of the most commonly used ecommerce tools is WooCommerce and it has recently undergone a major update.
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9 Ways to Boost Ecommerce Sales
According to Hubspot.com, mobile commerce makes up 30% of all U.S. commerce. So, if you have an online store that is not mobile-friendly, it may be the kiss of death to your profits. As digital technology continues to expand and evolve, it is going to be vital that you keep up with technology trends in order to get the best results for your online store.
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7 Tips for Designing a Great Brand
The Story Behind Your Brand
You may have a great idea for a new company. Perhaps a business plan, a work space, and perhaps even a website in the works, but what about your company brand? For many new businesses, branding can be an afterthought, and typically as a result their marketing and profit is stunted.
