While there are some aspects to having a business that might be a ‘one and done’ element, your website is not one of them. Would you get tired of hearing the same commercial jingle for a product? Of course, you would! Conversely, if you never do anything to change the look and or functionality of your website you will likely fall behind your competitors in that space. But how do you know it is time for a website redesign?
Did you know that….
There is a $100 return for every dollar that your company invests in your website’s user experience. – Forrester
75% of user judgment about your business’s credibility is based on your website’s design. – University of Surrey
It takes about 50 milliseconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
Judgments on website credibility are 75% based on a website’s overall aesthetics. Invisionapp
A study of Fortune 500 websites showed that 63% have content above the fold. 50% have a scrolling content, 63% use high-quality images that engage the users and their average site load time is 6.5 seconds. Red
39% of site guests will stop engaging with a website if the images won’t load or take too long to load. Adobe
It might seem impossible to believe, but 2018 will soon be finished and 2019 will be rolling in. And, with that in mind, it is helpful to start thinking now about what you want for your business in the year ahead. Whatever your company goals, there’s a good chance updating your website can go a long way into helping you achieve your goals.
Your website is one of the best ways to encourage people to make a purchase or visit your location. Sure, social media, newsletters, press releases, and marketing efforts are all important as well but your website plays a vital role in your business’ success.
Anyone creating a business website has probably wondered: If I build it, will ‘they’ come? (like the question made famous in the movie Field of Dreams). Getting targeted traffic to your site is an essential for success of any online endeavor — and SEO (search engine optimization) is a primary means of accomplishing it.
According to the Wikipedia entry for SEO, the concept has been around since the mid-1990s. (The history of SEO on this page makes an interesting read!) Over the years, both website development and SEO have increased in complexity. But the goal of search engines and the process that drives them remain the same: to provide the most relevant and useful results to a searcher’s query.
Gone are the days when building a website required knowing or learning HTML code. Now there are options galore including Content Management System (CMS) choices such as WordPress and Joomla and free ‘builders’ such as Squarespace, Weebly and Wix.
Given this landscape, when creating a new site, how do you decide between ‘do it yourself’ (DIY) options and hiring a professional? Both are valid methods that should be weighed based on your particular situation and budget. When deciding, consider these dangers of the DIY route:
Ever wonder why a hacker would be interested in your website? Think your site is too small or ‘insignificant’ to be hacked?
It is not uncommon to think a ‘small’ site is immune to malevolent hackers. But the truth is that no site is immune, and small sites are just as likely to fall victim to the attacks as larger ones.
Knowing some basic information about hacking and how to protect your site is the first step to decreasing your security risk. Here are answers to some common questions about site security:
Fall is here, along with pumpkin spice everything and thoughts of a new calendar year. Have you started considering what your web presence should look like in 2016? We’ve scanned website trend predictions for 2016 and compiled this post for your consideration and planning.